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Session 2: Understanding Web 2.0
October 20th, 20116 PM
OISE, Education commons
Everything’s amazing but nobody’s happy Louis CK
Evolution of the web
Web 1.0 - 2.0 - 3.0
Evolution of the Web:Web 1.0 Web 1.0: The Static Web
○ Content flew from page to you○ Pages were not interactive○ You ‘consumed’ the web○ Examples include news sites, Hotel and
business websites, ticket booking sites
Web 2.0
Web 2.0: The Dynamic WebContent flows both waysDynamic, updating pagesTransactive web use (a relationship is
formed between user and site)Examples include Youtube, Flickr,
Facebook, Twitter
Web 3.0
Web 3.0: ‘Semantic’Web that understands youTries to predict your behaviourIt trains itself by what you and others like or
dislike
Examples
Web 1.0: Razorpit Website Web 2.0: Facebook Web 3.0: Youtube
Increase your exposure
To increase your exposure you need to have a number of social media accounts
Social networking has diversified We no longer have to add everyone as a
‘friend’ on Facebook
Free Largest social media networking site by
far: 800 million users Allows for widespread sharing of content
across the web Privacy concerns
Free Micro-blogging tool Great way to connect with individuals
with likeminded interests ‘Tweeting’ your content will get it greater
exposure
Google Plus
Free Similar to Facebook in terms of design Offers more control to users in terms of
content being shared (Circles concept) Well integrated with your gmail account
Pre-eminent career networking site Free (for basic account) Introduction system
Academia.edu Purely academics-oriented social
networking site Modeled on Facebook and Twitter Plays well with Facebook and Twitter A place to host your content Allows you to network with other
academics and ‘follow’ their work Unique feature of telling you who found
your content and how
Quora.com
Question asking site A bit like Yahoo Answers but more
academic
Slideshare.net
A place to host content such as documents
Can be ‘embedded’ onto other sites such as Wordpress
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