Digital Engagement for CSPs

Digital  engagement  for  CSPs  

Dave  Briggs  

East  of  England  Community  Safety  Forum  18th  May  2011  

Helping  government  use  the  internet  to  make  itself  a  bit    

more  interesCng  

Strategy  

Training  

Development  

Noot  

RepKnight  

@davebriggs  

dave@kindofdigital.com  

www.davepress.net  

The  benefits  office  to  Number  10  in  5  years...  

...and  a  blog.  

hOp://www.flickr.com/photos/downingstreet/3045344571/  

Change  is  happening…  

Communicate  

Play  

Work  

Walsall:  

Express  &  Star:  23k  

Facebook:  222k  

(thanks  @danslee)  

ConsumerisaCon  of  technology  

Mainframes  

Minicomputers  

Microcomputers  

Web  /  Mobile  

Smaller,  more  personal  

(and  harder  to  control)  

So:  digital  engagement  

100  million  hours  

200  billion  hours  

£5,500  

£153,516  

Made  possible  by:  

Access  to  the  internet  

Access  to  compuCng  

A  nice  user  interface  

Some  principles  

1.  Online  communiCes  are  communiCes  too!  

2.  Engage  people  on  their  terms,  not  yours.  

3.  Culture  maOers  more  than  tech  

Openess  Transparency  CollaboraCon  CooperaCon  

4.  Don’t  assume  that  everyone  is  offline.  

5.  InteracCve  websites  need  interacCve  organisaCons  

The  toolkit  

1.  Go  where  people  are  2.  Right  tool,  right  crowd  

Use  in  community  safety  

This  stuff  works  

You  must  understand  why  you’re  doing  it  though!  

Think  strategically  

What  are  you  trying  to  achieve?  

What  are  you  asking  people  to  do?  

Change  percepCons?  

Change  behaviour?  

Improve  services?  

In  summary:  

The  change  is  happening:  deal  with  it  

Solve  the  parCcipaCon  deficit  

Know  why  you’re  doing  what  you’re  doing  

Thank  you  for  listening!  

dave@kindofdigital.com  

www.kindofdigital.com  

twiOer.com/kindofdigital