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As corporate organizations move to more “tribal” learning, there is a huge opportunity for learners to contribute learning assets via mobile devices. This includes geo-tagged images, videos, text, and audio recordings. By allowing learners to contribute and share knowledge there is a sense of ownership and inclusion in the process of knowledge transfer. But how do we organize all these assets, and should they be included in today’s current LMS architecture? Mobile learning asset ingestion goes beyond the capabilities of today’s LMS and begins to take on the characteristics of a digital asset management system. How do we combine a learning asset management system and a learner-driven digital asset management system? How can learners catalog content quickly and efficiently? What is the value proposition by having such a system in place, and what is the cost of implementation? Participants in this session will learn about creating digital assets from mobile devices, metadata, tagging, and asset search and retrieval for learning purposes. You’ll also discover the cost and benefit of having such a system. You’ll leave knowing in detail what is required for learner content creation and management.
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Digital Asset Management for eLearning
Josh Cavalier - josh@lodestone.com
Josh Cavalier | Lodestone
Josh Cavalier - josh@lodestone.com
Josh Cavalier - josh@lodestone.com
The Rise of Employee Generated Content (EGC)
33% 70%Josh Cavalier - josh@lodestone.com
The Rise of Employee Generated Content (EGC)
Josh Cavalier - josh@lodestone.com
Social Learning
Josh Cavalier - josh@lodestone.com
Big Data
Josh Cavalier - josh@lodestone.com
What is a Digital Asset?
Josh Cavalier - josh@lodestone.com
Why Digital Asset Management?
Josh Cavalier - josh@lodestone.com
Where is Digital Asset Management in eLearning Today?
Josh Cavalier - josh@lodestone.com
Example – UK Healthcare
Josh Cavalier - josh@lodestone.com
EGC DAM Workflow
Josh Cavalier - josh@lodestone.com
Missed Opportunity Returns
Josh Cavalier - josh@lodestone.com
What is Metadata?
Aperture: F/2.8
Focal Length: 5.0 mm
Birightness value: 8.69
Flash: Did not fire, auto mode
Make: Motorola
Model: DROIDX 05300001fff80000015d9a010102002d
Latitude: 36,5,41N
Longitude: 79,26,29W
Date: 11/27/2010, 5:05:34 PM
Document Type: JPEG
Resolution: 300 PPI
Josh Cavalier - josh@lodestone.com
The Story
“This is the lettuce you eat at Burger King.”July 16, 2012 - 11:38
PMPicture posted at
4chan
11:47 PM 4chan user notices the EXIF data
GPS data: Mayfield Heights, OH
11:50 p.m., Address of the Burger King branch in which the lettuce-stepping occurred, wishing the person a “happy unemployment”.
11:55 p.m., Someone contacted the news.
11:58 p.m., Someone posted the link to Burger King’s Tell Us About Us form, with the photo attached.
“…independently owned and operated by a Burger King franchisee.” - Bryson Thorton, Director Global Communications, Burger King
Josh Cavalier - josh@lodestone.com
Metadata Exercise
Email photo: pho18380@dropevent.com
Josh Cavalier - josh@lodestone.com
Metadata Future
MPEG-7Josh Cavalier - josh@lodestone.com
What is Taxonomy?
Josh Cavalier - josh@lodestone.com
SME Generated Content
• SME can talk, but can’t train
Josh Cavalier - josh@lodestone.com
Challenges
Security
Governance & Compliance
Mobile Device Management
Josh Cavalier - josh@lodestone.com
Reporting and Analytics
Josh Cavalier - josh@lodestone.com
YouTube
Josh Cavalier - josh@lodestone.com
Tools
Josh Cavalier - josh@lodestone.com
How to Get Started
mediamosa.org
qumu.com
mediaplatform.com
Josh Cavalier - josh@lodestone.com
The Future
Josh Cavalier - josh@lodestone.com
Stay In Touch
Josh Cavalier@joshcavjosh@lodestone.comlodestone.com
Josh Cavalier - josh@lodestone.com
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