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We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
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DESIGN THINKING IN CORPORATE DNALionel Mohri, @D4Change
Design Strategist, Intuit
Co-Founder, Hummus Apparel
From : Poh, M.Z., Swenson, N.C., Picard, R.W., "A Wearable Sensor for Unobtrusive, Long-term Assessment of Electrodermal Activity," IEEE Transactions on Biomedical Engineering, vol.57, no.5, pp.1243-1252, May 2010. doi: 10.1109/TBME.2009.2038487
Our version of the classroom
The real world
inspirationrigor
A culture of innovation and experimentation
Evoking positive emotion by going beyond customer expectations in delivering ease and benefit throughout their journey.
...and people will tell others about their awesome experience.
Design for Delight.
“Design for Delight is our number 1 weapon and there is no #2”
- Scott Cook, Intuit Founder
HOW MIGHT WE CREATE A CULTURE OF ENTREPRENEURSHIP & EXPERIMENTATION?
It’s simple*…
EMPOWER ENABLE EXPECT
*try at your own risk
Democratize Innovation
Create space for passion
Use it weekly
10% to explore your passion
Use it weekly Accumulate blocks of time
Lead with experiments
assumptions
leap of faith
MVP
vision
metrics
validated learning
lean
build
hypotheses
pivot
persevere
lean experiment
Experiment to validate Experiment to learn
Help leaders redefine their roles
lessons learned
no vision. no pivot.
scrappy does not mean crappy.
simple rules can change behaviors.
skip the head.go for the gut.
there is no right answer
there is no right answer other than getting started…
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