Day 1, session 7, jennifer sable lopez

The Science of Building Community

By Jennifer Sable LopezDirector of Community at SEOmoz

@jennita

I’M MUCH

MORE

INTERESTING

ON THE

INTERNET

You’re ready to be interested.

5 Steps.

1. Find Your People

Advocates,

Influencers,

Prospective Clients

1. Find Your People

Followerwonk

@jennita #ID2013

Search what people say about themselves

Followerwonk

@jennita #ID2013

By hovering over a name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers.

Followerwonk

@jennita #ID2013

Compare Users to find similar followers

Followerwonk

@jennita #ID2013

Twitter Search

@jennita #ID2013

Google+ Search

@jennita #ID2013

Pinterest

@jennita #ID2013

@jennita #ID2013

1. Find Your People

2. Find Their

Interests/Passions

Rapportive

@jennita #ID2013

Jackpot baby!

@jennita #ID2013

What types of questions do they ask/answer

Advanced Searches

@jennita #ID2013

What do they pin??

1. Find Your People

2. Find Their

Interests/Passions3. What Do They Talk

About

Community Content Curation

@jennita #ID2013

http://www.seomoz.org/webinars/social-content-curation

Topsy

@jennita #ID2013

LinkedIn Today

@jennita #ID2013

Rowfeeder

@jennita #ID2013

Rowfeeder

@jennita #ID2013

Rowfeeder

@jennita #ID2013

Twitter Lists

@jennita #ID2013

They *are* good for something!

1. Find Your People

2. Find Their

Interests/Passions

3. What Do They Talk

About?

4. Now, Engage

@jennita #ID2013

Schedule tweets + Review Analytics

@jennita #ID2013

Connects to the apps you’re already using

@jennita #ID2013

Content Roundup

Create an emailWrite a postMake a video

@jennita #ID2013

Promoting them = them promoting you

Talk about what *they* care about

@jennita #ID2013

And what *they* love

@jennita #ID2013

1. Find Your People

2. Find Their

Interests/Passions

3. What Do They Talk

About?

4. Now, Engage

5. Test, Test, Test

Bitly links

@jennita #ID2013

Google+ Ripples

@jennita #ID2013

Google+ Ripples

@jennita #ID2013

Facebook Insights

@jennita #ID2013

Top engagement from “fun” posts

Fun posts

Content

Start With A Question

@jennita #ID2013

Review the Data

@jennita #ID2013

http://danzarrella.com/infographic-exclamation-points-get-more-retweets-but-fewer-clicks.html

Continually try new things.

Show you’re interested.

Jennifer Sable Lopez

Director of Community at SEOmoz

@jennita

jen@seomoz.org

Thank You