Crossing Boundaries 1: Transcending Space - Ubiquitous Knowledge

Ray  Ga

llon  &  Neu

s  Loren

zo  

Crossing Boundaries: Implications for the Content Industries

-1-

Transcending  Space:    Ubiquitous  Knowledge  

h@p://spaceappschallenge.org/staCc/images/default.jpg  

Right now, we are all everywhere!

Thank  you  for  parCcipaCng  in  this  virtual  space  

Understanding Space: Cultural Dematerialization

Our  Planet  

h@p://images.fanpop.com/images/image_uploads/Fanpop-­‐all-­‐around-­‐the-­‐world-­‐fanpop-­‐583858_1024_768.jpg    h@p://argavan.com/Blog/wp-­‐content/uploads/2013/02/world.jpg  h@p://www.johnworldpeace.com/WorldPeace/world-­‐peace-­‐090420j.jpg  h@p://image.shu@erstock.com/display_pic_with_logo/514045/514045,1301148360,7/stock-­‐vector-­‐plane-­‐traveling-­‐around-­‐the-­‐world-­‐and-­‐a-­‐few-­‐important-­‐landmarks-­‐from-­‐all-­‐over-­‐the-­‐world-­‐73959601.jpg      

Countries   Trading  

DigitalizaCon  of  the  above  

 Experience  

Mobility Extends Human Spaces

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Human  mobility  enlarges  gathering  spaces,  projects  cultural  impact  and  expands  sensorial  experiences  

Transport technologies foster cultural expansion

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Communication technologies Bridge Distances

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Virtual  worlds  developed  from  Speaking,    Drawing,  WriCng,  PrinCng,  TelecommunicaCng…  

Complexity Emerges from Accumulated Diversification

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Centralized Information, Nuclear Meme Dissemination

UnCl  recently,  knowledge  was  related  to  specific  located  spaces:  temples,  libraries,  monasteries,  universiCes,  secret  socieCes,  guilds…  

Controlled Access to Knowledge

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01.jpg  

h@p://media.web.britannica.com/eb-­‐media/98/102198-­‐004-­‐67231D98.jpg  (França,  1480)  

Ubiquitous Information, Democratic Knowledge

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Mobile  access  to  ubiquitous  informaCon  allows  humans  to  occupy  digital  spaces  without  moving:  sendentarism  increases  

Tracking Wikipedia Participation: Languages and Places

Ref:    h@p://visual.ly/mapping-­‐wikipedia-­‐Cmeline?view=true  

Hybrid realities 3D, enlarging complexity

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Internet: creating and shaping new hunting and gathering lands

Content  is  available  everywhere,  on  any  device,  creaCng  simultaneous  realiCes  in  new  virtual  spaces  to  explore,  learn,  work,  gather  or  interact.    

New strategies for dealing with complexity: gamification?

h@p://www.designboom.com/cms/images/-­‐Z73/sc1.jpg  New  generaCons  will  develop  different  concepts  of  space  and  territory,  different  strategies  for  dealing  with  physical  reality  and  virtual  content.    

And Content in All This?

Physical  sp

ace  is  disapp

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VirtualizaC

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Four  Anthropological  Spaces  defined  by  Pierre  Lévy  (1997):  •  Earth  

 •  Territory  

 •  Exchange  

•  Knowledge    

The  New  Complexity

Anthropological Spaces as defined by Pierre Lévy

1.  Earth  –  The  ground  we  walk  on,  the  space  of  hunter-­‐gatherer  socieCes,  culture  driven  by  inCmate  relaConships  of  proximity.  

Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999  

Changing  issues  in  Content  in

dustries:  

 -­‐  Mobility  versus  Outsourcing  

 -­‐  On-­‐site  versus  Offshore  

 -­‐  Massive  Offshoring  versus  Expe

rt  Offshoring  

h@p://www.ilchi.com/wp-­‐content/uploads/2011/04/20110425_ilchi-­‐lee-­‐feet-­‐on-­‐the-­‐ground.jpg  

Massive Offshoring  

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Expert

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Not  cheap  labour,  but      Local  ExperCse  

Offshoring  

Content  creators,  editors  web  curators,  trainners,  teachers,    translators,  technicians,  experts….  

Anthropological Spaces as defined by Pierre Lévy

Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999  

Changing  issues  in  Content  indust

ries:  

 -­‐  InternaConalizaCon  and  Localiza

Con  

 -­‐  GeolocaCon  and  Language  

 -­‐  TranslaCon,  Translanguaging  and

 Transliteracy

2.  Territorial  –  Our  address  on  the  Earth,  the  space  of  private  property,  naConality,  authority,  culture  driven  by  religion,  wriCng.  

Mobility implies Trans-Languaging

h@p://mindsonmusic.kindermusik.com/wp-­‐content/uploads/2013/01/Screen-­‐Shot-­‐2013-­‐01-­‐04-­‐at-­‐2.51.11-­‐PM.png  

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Complexity implies Transliteracy

Anthropological Spaces as defined by Pierre Lévy

3.  Exchange  –  The  mercanCle  space  of  manufactured  trade  goods,  commodiCes,  world  markets,  networks,  culture  driven  by  exchange,  staCsCcs,  indexes,  and  probability.  

Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999  

Changing  issues  in  Content  in

dustries:  

 -­‐  Shops  &  Warehouses  versus  Online  Purc

hasing  

 -­‐  From  AccumulaCon  Model  to  Traffic  Model  

 -­‐  Kanban  InformaCon  Strategie

s      

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Cognitive Dissonance

2012  IBM  CxO  Study:  

•  88%  of  1500  global  CEOs  idenCfied  "Gesng  closer  to  the  customer”  as  their  top  priority  

•  Less  than  40%  of  CMOs  idenCfied  it  as  theirs    

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Kanban Information Delivery

•  Deliver  that  informaCon  when  s/he  needs  it  (at  the  moment  s/he  has  real  work  to  do).  

•  Make  it  findable.  

•  If  s/he  doesn’t  need  it,  it  stays  out  of  the  way.  

•  Give  the  user  all  the  information  s/he  needs  and  only  the  information  s/he  needs.  

Changing  issues  in  Content  in

dustries:  

 -­‐  AccumulaCon  Replaced  by  Social  Sha

ring  

 -­‐  Fragments  of  Knowledge  Exist  in  Co

mmon  Spaces  

 -­‐  Content  Gatekeeper  versus  

Curator/Storyteller    

Anthropological Spaces as defined by Pierre Lévy

4.  Knowledge  –  The  space  of  “quantum  idenCCes”  where  individuals  become  parCcipants,  and  the  disCncCon  between    “us”  and  “them”  disappears.  Culture  is    driven  by  parCcipaCon,  experience,  knowledge.

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Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999  

Kanban Information Curation

•  There  is  a  wealth  of  informaCon  exisCng  everywhere,  in  every  place.  

•  The  Kanban  InformaCon  Curator  finds  the  right  experCse  in  the  right  place  and  delivers:    –  just  the  right  amount    –  at  just  the  right  Cme  

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Search Strategies!

The Curator as Story-Teller

Knowledge  

Autono

my  

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h@p://photography.naConalgeographic.com/photography/photo-­‐of-­‐the-­‐day/eastern-­‐screech-­‐owl-­‐georgia/  

The User as Story-Builder

Changing  issues  in  Content  in

dustries:  

 -­‐  Big  Data  –  OpportuniCes  and

 Ethical  Dangers  

 -­‐  Rapid  AdaptaCon  to  Unknow

n  Context  Changes  

 -­‐  CreaCon  of  Integrated  Learn

ing  CommuniCes    

Implications of Integrating Pierre Lévy’s Four Spaces

Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999  

New  Complexity  –  Boundaries  of  space,  disciplines,  acCviCes,  responsibiliCes,  languages,  and  cultures,  all  become  unclear.    The  basis  of  society  moves  from  informaCon  accumulaCon  to    social  transformaCon.    Everyone  is  a  stakeholder,  everyone  is  responsible.

h@p://www.idg.no/mulCmedia/archive/00025/outsourcing_575_25884d.jpg  

Context Sensitivity Also Includes:

•  Where  are  we?  •  What  language?  

Note  separaJon  of  these  two •  How  do  I  do  this  here  &  now?    •  With  whom  am  I  connected?  •  How  do  we  do  it  together?  •  What’s  the  weather  and  how  does  it  affect  this?  •  How  fast  are  we  moving?  •  What  technology  have  we  got  and  what’s  it  capable  of  (adapCve  design)?  

We  must  be  able  to  answer  quesCons  like  this,  even  though  we  can’t  know  in  advance  what  they  might  be  –  not  the  answers,  not  even  the  quesCons!    

h@p://buzzcanuck.typepad.com/agentwildfire/images/2008/07/31/community.jpg  

ExecuCves  

Producers  Customers  

•  Our  business:  no  longer  creaCng  and  distribuCng  goods  or  services,    but  creaCng  experiences.  

•  The  new  benchmark:  a  value  culture  

Integrated Learning Communities of ALL Stakeholders

The New Dematerialized Spaces

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Knowledge      Earth   Exchange  Complex  Digital  Ubiquitous  Shared  

Territory  

Ray  Ga

llon  &  Neu

s  Loren

zo   THANK YOU

Ray Email:  ray@transformaConsociety.net  Twi,er:  @RayGallon  LinkedIn:  Ray  Gallon  Google  Plus:  +Ray  Gallon      Blog  –  Rant  of  a  Humanist  Nerd:    h@p://humanistnerd.culturecom.net    

Neus Email:  neus@transformaConsociety.net  Twi,er:  @NewsNeus  LinkedIn:  Neus  Lorenzo    

Next  Webinar:  “Transcending  Time:  CollaboraCon  in  the  Virtual  Age”  19  september  2013