Crossing Boundaries 1: Transcending Space - Ubiquitous Knowledge

Ray Ga

llon & Neu

s Loren

zo

Crossing Boundaries: Implications for the Content Industries

-1-

Transcending Space: Ubiquitous Knowledge

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Right now, we are all everywhere!

Thank you for parCcipaCng in this virtual space

Understanding Space: Cultural Dematerialization

Our Planet

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Countries Trading

DigitalizaCon of the above

Experience

Mobility Extends Human Spaces

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Human mobility enlarges gathering spaces, projects cultural impact and expands sensorial experiences

Transport technologies foster cultural expansion

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Communication technologies Bridge Distances

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Virtual worlds developed from Speaking, Drawing, WriCng, PrinCng, TelecommunicaCng…

Complexity Emerges from Accumulated Diversification

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Centralized Information, Nuclear Meme Dissemination

UnCl recently, knowledge was related to specific located spaces: temples, libraries, monasteries, universiCes, secret socieCes, guilds…

Controlled Access to Knowledge

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h@p://media.web.britannica.com/eb-‐media/98/102198-‐004-‐67231D98.jpg (França, 1480)

Ubiquitous Information, Democratic Knowledge

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Mobile access to ubiquitous informaCon allows humans to occupy digital spaces without moving: sendentarism increases

Tracking Wikipedia Participation: Languages and Places

Ref: h@p://visual.ly/mapping-‐wikipedia-‐Cmeline?view=true

Hybrid realities 3D, enlarging complexity

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Internet: creating and shaping new hunting and gathering lands

Content is available everywhere, on any device, creaCng simultaneous realiCes in new virtual spaces to explore, learn, work, gather or interact.

New strategies for dealing with complexity: gamification?

h@p://www.designboom.com/cms/images/-‐Z73/sc1.jpg New generaCons will develop different concepts of space and territory, different strategies for dealing with physical reality and virtual content.

And Content in All This?

Physical sp

ace is disapp

earin

g

VirtualizaC

on

Four Anthropological Spaces defined by Pierre Lévy (1997): •  Earth

•  Territory

•  Exchange

•  Knowledge

The New Complexity

Anthropological Spaces as defined by Pierre Lévy

1.  Earth – The ground we walk on, the space of hunter-‐gatherer socieCes, culture driven by inCmate relaConships of proximity.

Source: Pierre Levy, CollecJve Intelligence, trans. Robert Bononno, Perseus Books, 1999

Changing issues in Content in

dustries:

-‐ Mobility versus Outsourcing

-‐ On-‐site versus Offshore

-‐ Massive Offshoring versus Expe

rt Offshoring

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Massive Offshoring

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Expert

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Not cheap labour, but Local ExperCse

Offshoring

Content creators, editors web curators, trainners, teachers, translators, technicians, experts….



Changing issues in Content indust

ries:

-‐ InternaConalizaCon and Localiza

Con

-‐ GeolocaCon and Language

-‐ TranslaCon, Translanguaging and

Transliteracy

2.  Territorial – Our address on the Earth, the space of private property, naConality, authority, culture driven by religion, wriCng.

Mobility implies Trans-Languaging

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Complexity implies Transliteracy


3.  Exchange – The mercanCle space of manufactured trade goods, commodiCes, world markets, networks, culture driven by exchange, staCsCcs, indexes, and probability.



dustries:

-‐ Shops & Warehouses versus Online Purc

hasing

-‐ From AccumulaCon Model to Traffic Model

-‐ Kanban InformaCon Strategie

s

h@p://jpwebstore.in/blog/wp-‐content/uploads/2012/09/Tips-‐for-‐Travel-‐the-‐World-‐within-‐your-‐Budget.jpg

Cognitive Dissonance

2012 IBM CxO Study:

•  88% of 1500 global CEOs idenCfied "Gesng closer to the customer” as their top priority

•  Less than 40% of CMOs idenCfied it as theirs

h@p://ibm.co/10UFHHx

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Kanban Information Delivery

•  Deliver that informaCon when s/he needs it (at the moment s/he has real work to do).

•  Make it findable.

•  If s/he doesn’t need it, it stays out of the way.

•  Give the user all the information s/he needs and only the information s/he needs.


dustries:

-‐ AccumulaCon Replaced by Social Sha

ring

-‐ Fragments of Knowledge Exist in Co

mmon Spaces

-‐ Content Gatekeeper versus

Curator/Storyteller


4.  Knowledge – The space of “quantum idenCCes” where individuals become parCcipants, and the disCncCon between “us” and “them” disappears. Culture is driven by parCcipaCon, experience, knowledge.

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Kanban Information Curation

•  There is a wealth of informaCon exisCng everywhere, in every place.

•  The Kanban InformaCon Curator finds the right experCse in the right place and delivers: –  just the right amount –  at just the right Cme

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Search Strategies!

The Curator as Story-Teller

Knowledge

Autono

my

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The User as Story-Builder


dustries:

-‐ Big Data – OpportuniCes and

Ethical Dangers

-‐ Rapid AdaptaCon to Unknow

n Context Changes

-‐ CreaCon of Integrated Learn

ing CommuniCes

Implications of Integrating Pierre Lévy’s Four Spaces


New Complexity – Boundaries of space, disciplines, acCviCes, responsibiliCes, languages, and cultures, all become unclear. The basis of society moves from informaCon accumulaCon to social transformaCon. Everyone is a stakeholder, everyone is responsible.

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Context Sensitivity Also Includes:

•  Where are we? •  What language?

Note separaJon of these two •  How do I do this here & now? •  With whom am I connected? •  How do we do it together? •  What’s the weather and how does it affect this? •  How fast are we moving? •  What technology have we got and what’s it capable of (adapCve design)?

We must be able to answer quesCons like this, even though we can’t know in advance what they might be – not the answers, not even the quesCons!

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ExecuCves

Producers Customers

•  Our business: no longer creaCng and distribuCng goods or services, but creaCng experiences.

•  The new benchmark: a value culture

Integrated Learning Communities of ALL Stakeholders

The New Dematerialized Spaces

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Knowledge Earth Exchange Complex Digital Ubiquitous Shared

Territory

Ray Ga

llon & Neu

s Loren

zo THANK YOU

Ray Email: [email protected] Twi,er: @RayGallon LinkedIn: Ray Gallon Google Plus: +Ray Gallon Blog – Rant of a Humanist Nerd: h@p://humanistnerd.culturecom.net

Neus Email: [email protected] Twi,er: @NewsNeus LinkedIn: Neus Lorenzo

Next Webinar: “Transcending Time: CollaboraCon in the Virtual Age” 19 september 2013

Technology

Crossing Boundaries 1: Transcending Space - Ubiquitous Knowledge