Corp Comm for BSU

Starcom MediaVest GroupCorporate Communications

Agenda

•What is Starcom MediaVest Group?

•What is corporate communications?

•Work examples

What is Starcom MediaVest Group?

We help marketers get the

right consumers’ attention…

at the right time,

in the right place,

with the right message.

• 5,800 employees worldwide• 110 offices• #1 in worldwide billings (RECMA)

Diversified Services

Decades of Partnership

1949

19641957

19671988

2001

1954

2007

1952

1988

1991

19942006

1998

2007

Latest Additions

What is corporate communications?

14 Team members

4 in New York

10 in Chicago

I am behind the camera

Evolution of Communications

We are a small PR/communications agency with one client,

that happens to be an agency too.

We touch everything that reflects the many voices of

Starcom MediaVest Group.

Product Award Submissions, People Award Submissions, Corporate Award Submissions, Q&A, Press Tracking, Case Study Videos, Power Point Decks, Global Newsletter, Bios, Website Updating, Releases, Memos, Brochures, Pitches, Media Queries, Intranet Maintenance, Photo Shoots, Video Shoots, Key Messages, Webcasts, Conference Pitching, Blogs, Speech Writing, Special Event Planning, New Business Pitches, Media Training, Crazy Requests…

What we do…

Releases and Memos

Press Tracking

Promotions & Officer Announcements

Award SubmissionsPeopleProductCorporate

Media Agency of the Year since 2003

Website Updating

Intranet Maintenance

Video Shoots and Webcasts

Avon, 1 in 8

Pontiac, Virtual NCAA Final 4

Special Events

Special Events

Captivation Awards Blog

Crazy Requests

Renetta McCann a Groundbreaker (and Short!)Advertising AgeMegan McIlroy2/28/2008

Starcom MVG CEO Roasted

There were short jokes a-plenty at last night's Advertising Women of New York roast of Renetta McCann, the diminutive CEO of Starcom MediaVest Group.

Laura Desmond, CEO of SMG the Americas, joked that Ms. McCann is the "smallest person [she's] ever seen," and showed a photo of Ms. McCann's face photoshopped on Yoda's body.

Jack Klues, chairman, Publicis Groupe Media, recalled the words of a former boss, saying Ms. McCann is the "last person to know when it's raining."

Meanwhile NielsenConnect CEO Jon Mandel, who once joked to TV Week that he wants to "grow old with Renetta," mocked SMG's marketing proposition that "everything [Renetta] does, she is the first person in media to do it."

"There are over 15 firsts," in her company bio, he said.

David Verklin, CEO of Aegis Media Americas, took it pretty easy on Ms. McCann, who ripped into him at last year's AWNY roast when he was the honoree. He opted instead to shower her with gifts, including a Carat-branded nightlight, since Ms. McCann doesn't like sleeping in the dark.

But the roastee got the last laugh, with some creative Photoshopping. Describing her long history with Mr. Mandel, Ms. McCann flashed a photo of his face on the body of a shiftless hunk from a Harlequin romance novel. Then there was a photo of herself wearing an "I heart David Verklin" t-shirt, followed by one of Mr. Verklin wearing the same tee. And despite all the ribbing, the roasters showed proper respect to Ms. McCann for being a formidable competitor, a smart investor and a ground-breaking figure in the industry.

"She's created a world where women can succeed, can break the glass ceiling, in an [industry] once dominated by men," Ms. Desmond said.

Case Studies

Questions?