Conquering Digital Sprawl: The Role of Governance in Your Digital Portfolio

Conquering Digital SprawlPalantir.net + Acquia

Hello! Here’s what we’re going to talk about

+ The Problem of “Digital Sprawl”

+ Assessing Your Needs

+ Questions to ask

+ The Solution

+ Governance

+ Getting Started

+ Real World Governance

+ How can we help?

+ Resources

“You don’t have a technology problem. You have a

governance problem.”

Evaluating the Problem

What is Digital Sprawl?

What are the symptoms?

+ Slow time to market

+ High web production costs

+ Little to no brand or user experience consistency

+ Multiple CMSes

+ Disparate technologies

+ Updates and maintenance are difficult and take a long time

Assessing Your Needs

Marketing Questions

+ Who oversees the adherence to brand and visual guidelines?

+ How frequently do you launch new sites? How frequently do

you need to launch new sites?

+ What is the process for making changes to your content?

Technology Questions

+ Is everything working correctly from creation to operation?

+ How do you ensure security and technology compliance?

+ Who is responsible for technical maintenance and support?

+ How are new features and applications developed and

implemented?

Operations Questions

+ How are new third party applications, solutions, or services

acquired?

+ Who owns each application?

+ Are there specific IT policies/reports/compliance audits that are

required?

+ Do you know/have any standard operational metrics?

Reign in the Chaos

Operations

What is governance?

Technology

Marketing

Operations

What is governance?

Technology

Marketing

Need for governance

Marketing Needs

+ Brand consistency

+ Speed to market

+ Support for innovation

Technology Needs

+ Standardized, reusable site templates

+ Systems integration

+ A reliable, consistent tool set

+ A single CMS

Operations Needs

+ Separate development, testing, and production environments

+ Security compliance

+ A way to create lots of sites quickly and cost effectively, while staying brand and technology compliant

Marriage Between IT/Digital & Marketing Teams

Digital experience takes teamwork

Digital Business Digital IT

Digital experience takes teamwork

Digital Business Roles

Digital IT Roles

– Creative freedom

– Hassle-free campaigns

– Faster launches

– Cost efficient

– No worries: performance, security

– Common platform, service

– Continuous monitoring

– Compliance, Auditable

– Trusted security

– Reliability, control over all sites

Why does governance matter?

Governance is risk mitigation for common problems of digital sprawl:

+ How do we keep our technology stack under control?

+ How do we focus on the important things?

+ How do we remain current on security and innovation?

Elements of Governance

Organizational approach

Technology approach

STEP 1

Configure Site Factory Roles & Management

STEP 2

Select a Template

STEP 3

Configure Your Settings

STEP 4

Add Content

Governance & Management Console

Platform Foundation

STEP 5

SiteMaintenance

The big picture

Audience

Intended use

Ownership

Audience is at the core of your digital strategy

Define a statement of purpose for each application/feature

Clearly define who owns what; make the governance plan a living part of your process

Best practices

Evolution: Governance cannot be static

Establish strong guidelines rather than rigid standards

Work together on goal definition

Don’t rely solely on technology to solve communication issues

Build processes to keep things moving

Getting started

+ Inventory your assets

+ Set goals

+ Set priorities

+ Establish best practices

+ Map business needs to feature requests

Real World Governance

University of Minnesota

Need for brand and site consistency

Compliance

Finite IT resources

Decentralized management

University of Minnesota

University of Minnesota

UC Davis

Hundreds of sites

● One platform to easily maintain and update sites, keep all sites in sync.

● Center of Excellence, SiteFarm● Enables non-technical users to create and

manage sites

How can we help?

Palantir.net

● Full-service digital agency

o Governance

o Strategy

o Design

o Usability

o Accessibility

o Development

o Training

Acquia Cloud Site Factory

Easily manage multiple sites from one management console

+ + ++ + + +

The fastest way to deliver and govern multiple sites at global scale

Launch digital sites by the hundreds from a common platform

Resources

+ Get the eBook: Palantir’s Guide to Digital Governance

+ How the University of Minnesota does it: Platform Selection Guide

Q&A

Thank you!