Concrete indentity really getting to know your users

Concrete IdentityReally getting to know your users

Cristiano Betta, Developer Evangelist

Developer Evangelist

Why am I here?

Do we always want to use the same identity?

Should we always want to use the same identity?

Identity Providers

Out of 657 surveyed users 66% think that social sign-in is a desirable alternative.Source: bit.ly/bluestats

Google Facebook Twitter

Social vs Concrete

• Name, email, location

• Name, email, location

• Friends, address

• Name, email, location

• Friends, address

• Verified address, payment address, account type

• Name, email, location

• Friends, address

• Verified address, payment address, account type

• Seamless checkout

Demo

The nature of an identity matters

Well used authorization can improve the user experience

The user experience should be enhanced not impaired by user

Questionscbetta@paypal.com

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