Collective Intelligence Lecture 1: Introduction

Collective Intelligence2114.409: Creative Research Practice

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Collective Intelligence

How can we harness the activities of the world’s digital citizens to build new and useful consumer services?

Community)

Ar,cles,)Images,)Video)

Updates,)Reviews,)Comments)

Clicks,)Scrolls,)Time)

Likes,)Links,)

Checkins)

Collec,ve)Intelligence)

OutlineWho are you? Who am I?

What is Collective Intelligence?

And Creative Research Practice?

How will the course work?

Why should you take this course?

First assignment

Feedback

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Who are you? http://j.mp/XXXX

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01-07

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Who am I?

Who am I?

OutlineWho are you? Who am I?

What is Collective Intelligence?

And Creative Research Practice?

How will the course work?

Why should you take this course?

First assignment

Feedback

HTTP://WWW.FLICKR.COM/PHOTOS/SBH/3422705673/

Collective Intelligence

How can we harness the activities of the world’s digital citizens to build new and useful consumer services?

Community)

Ar,cles,)Images,)Video)

Updates,)Reviews,)Comments)

Clicks,)Scrolls,)Time)

Likes,)Links,)

Checkins)

Collec,ve)Intelligence)

Politics

The Korean elections are coming. How does the Internet tell us more than traditional polling ever could?

Entertainment

Which upcoming movies are going to be box office successes and which will disappoint? How will critics react?

HTTP://WWW.FLICKR.COM/PHOTOS/STUCKINCUSTOMS/2786154526/

Food

If I prefer red wine to white, what does that say about my tastes in cookies? Beef jerky?

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Movements

What are movements like Occupy Wall Street really trying to achieve? What memes are its opponents pushing?

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Collaboration

What are the keys to success in large, crowdsourced systems like Wikipedia? How can we apply them to other domains, such as participatory democracy?

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Shopping

What is the best digital camera for low-light photography? Sports events? Photographing your model train collection?

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Travel

Can we automatically build a personalized travel itinerary for Rio de Janeiro based on my tastes and budget constraints based on freely-available web content?

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Trust

When you read a piece of information on the Internet, how do you know if you can trust it?

HTTP://WWW.FLICKR.COM/PHOTOS/MARKETINGFACTS/6758968163/HTTP://TRUST.EDELMAN.COM/

Investing

Can web chatter be a reliable predictor of stock performance?

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Medicine

Can we use online social networks to innovate medical treatment?

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Promotion

You want to be known as an expert in your field. What is the path to fame and fortune in a highly-networked world?

HTTP://WWW.FLICKR.COM/PHOTOS/TYCHAY/1752934204/

OutlineWho are you? Who am I?

What is Collective Intelligence?

And Creative Research Practice?

How will the course work?

Why should you take this course?

First assignment

Feedback

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Creative Research Practice

• Write a dissertation

• Build a company

• Start a movement

Methodology to: Our version:

• Data-centric

• Emphasize feedback

• Emphasize skills/recipes

Observa(on+&+Brainstorming+

Itera(ve+Prototyping+

Evalua(on+&+Analysis+ Publica(on+

OutlineWho are you? Who am I?

What is Collective Intelligence?

And Creative Research Practice?

How will the course work?

Why should you take this course?

First assignment

Feedback

HTTP://WWW.FLICKR.COM/PHOTOS/YOUR_WHT_KNIGHT/3301464736/

Course Outline

IntroductionSurvey Methods / Data MiningVisualization and AnalysisSocial Mechanics

1. Foundations

Creativity and Brainstorming

Project ManagementPrototyping

2. Methods

CrawlingText MiningTo be determined (TBD)Project Update

3. Prototyping

Project PresentationsReflection

TBD x34. Refinement

To Be Determined

Predictive Analytics / Collaborative FilteringAnalytics and Community MetricsReputation SystemsCrowdsourced LaborMeme-Tracking and Viral Marketing

DesignPrototypingResearch

Functional Workshops

Topics in Collective Intelligence

OtherGuestsSlippage???

Class Project

Prototype a novel service using the techniques and principles from the course

Work in a team

Develop your agenda

Engage an experienced mentor

Build a showpiece

Grading

Grade&Collec+ve&Intelligence&Contribu+on&Index&

(CI2)&

Par+cipa+on&

Homework&

Project&

Requirements

It’s what you say, not how you say it.

EnglishIt’s a lot of work, but it’s worth it.

Prototyping

Office Hours

Fridays 1:30-2:30Location TBD

Time TBDOr by appointment

OutlineWho are you? Who am I?

What is Collective Intelligence?

And Creative Research Practice?

How will the course work?

Why should you take this course?

First assignment

Feedback

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Should I take this course?

Is it new?

Is it useful?

Will it make me smarter?

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Take this Course

HTTP://WWW.NYTIMES.COM/2012/02/12/SUNDAY-REVIEW/BIG-DATAS-IMPACT-IN-THE-WORLD.HTML

The Age of Big Data

HTTP://WWW.WEFORUM.ORG/REPORTS/BIG-DATA-BIG-IMPACT-NEW-POSSIBILITIES-INTERNATIONAL-DEVELOPMENT

Big Data, Big Impact

Big Data: The Next Frontier for CompetitionHTTP://WWW.MCKINSEY.COM/FEATURES/BIG_DATA

HTTP://WWW.UNGLOBALPULSE.ORG/

United Nations Global Pulse

...

It’s new!Big Data References 2012

Take this Course

“The United States alone faces a shortage of 140,000 to

190,000 people with analytical expertise and 1.5 million

managers and analysts with the skills to understand and

make decisions based on the analysis of big data.”

HTTP://WWW.MCKINSEY.COM/FEATURES/BIG_DATA

It’s useful!

Take this Course

It may or may not make you smarter ... but it will give you a lot of new tools.

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OutlineWho are you? Who am I?

What is Collective Intelligence?

And Creative Research Practice?

How will the course work?

Why should you take this course?

First assignment

Feedback

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Homework1. Join Facebook Group

2. Post 5 stories related to Collective Intelligence

3. For each story:

• 1-2 sentence summary

• How does it relate to collective intelligence?

OutlineWho are you? Who am I?

What is Collective Intelligence?

And Creative Research Practice?

How will the course work?

Why should you take this course?

First assignment

Feedback

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Feedback