View
794
Download
1
Category
Tags:
Preview:
Citation preview
Baking Social into
Omar TahboubBayt.com
your website
Pages
Sharing
Connect
The Real Deal
Layers of Social Features
Outer is more common
Inner is more precious
Pages
Sharing
Connect
The Real Deal
Pages
What’s your plan to stay FRESH?
Pages
NEVER mass broadcast!
Pages
Get Leverage! Apply the “SOCIAL MULTIPLIER”.
Pages
Sharing
Connect
The Real Deal
Sharing
Add it to your site… but don’t count much on it!
Pages
Sharing
Connect
The Real Deal
Connect
Tap into the Facebook networks of your users
Connect
Do it smartly!Mash your data into Facebook data to create an interesting social activity.
ConnectFacebook Data My Data
Connect
Pages
Sharing
Connect
The Real Deal
The Real Deal
Create meaningful social interactions on your site.
Enable the “social” in the features on your site.
Social Features
Assess the viral strength of the social interaction
Social Features
Not Viral
• Social activity limited within existing users
• No strong reason exists for user to invite others
Somewhat Viral
• Social activity limited within existing users
• Strong reason exists for user to invite others
Highly Viral
• Social activity not limited within existing users
• Strong reason exists for user to invite others
Example - Not Viral
Example - Viral
Example - Viral
Understand the psychology of “Social” on your siteCreate technology to enable real life interactions to happen inside your product
Social Features
Example – Job Sites Activities:CuriousHelpCompete
Social Features
Curious
Help - Referral
Help - Endorse
Compete
Got a Website?Bayt.com would like to give you money!
Visit our booth and learn about Bayt.com’s affiliates program
www.bayt.com/affiliates
And finally… a commercial!
Recommended