Career Services and Social Media

Career Services and Social MediaInfo for visitors on Staff Week Tiina Niskanen 5.6.2013

Five questions

1. How is social media utilized on the homepage of Metropolia Career Services?

2. How did Metropolia Career Services enter social media?

3. How did I build my professional profile in social media?

4. Why should students have professional profiles in social media?

5. What should students consider when building their profile in social media?

Tiina Niskanen 25.6.2013

Who am I, where from, what do I do

Online examples

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Metropolia Career Services

Part of the RDI and Partnership Services Network on the fields of study

Over 20 persons with varying resources Joint services

Hanna Kortelainen Tiina Niskanen

Tiina Niskanen 55.6.2013

Coordinator, Career Services

Career Services EVTEK 1998 Metropolia 2008

Network collaboration, projects Jobstep.net VALOA eHOPS KOUTSI

Contents Employment serv ices Jobstep.net Homepage Int ranet Wiki Social media appl icat ions

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How is social media utilized on the homepage of Metropolia Career Services?

Metropolia.fi: Career Services

Links (main page, job offers, contacts) Facebook Google+ Linkedin Paper.li Twitter Wiki

Facebook ja Twitter widgets Sharing buttons (communications team handles)Homepage: Career Services main page

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How did Metropolia Career Servicesenter social media?

Listening and experimenting From private to public, English first

Tool StartPersonal

StartMetropolia Career Services

Blogi 12/2010, 5/2013 -

Facebook 12/2007 9/2010

Google+ 7/2011 11/2011

Linkedin 7/2007 10/2010 ?

Paper.li 1/2011 ? 2011

Twitter 3/2010 6/2010

Wiki - 2010-2011

Tiina Niskanen 1029.4.2013

How did I build my professional profile in social media?

Openly and gradually

Courageous plunge Agile experimenting (no five year plan) Iterating (perpetual beta) Doing stuff publicly Listening, reading, participating According to resources

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Why should students have professional profiles in social media?

Goals and situations vary Yes

Utilizing networks Openness, benefits of serendipity Visibility as an expert In a small country it’s easier to get visibility in

new media No

Security or ethical reasons Work (police, judge, social worker, teacher) Private life (”net won’t forget”) Data security of the applications Copyrights (e.g. photos)

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”Free” visibility

Tool FollowersTiina Niskanen

FollowersMetropolia Career Services

Facebook 300+ 1 500+

Google+ 17 600+ 900+

Linkedin* 500+ 1 300+

Paper.li 1 600+ 2 100+

Twitter 800+ 700+

Total 20 800+ 6 500+

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* The general company profile of MetropoliaData gathered 4.6.2013

What should students consider when building their profile in social media?

All is not in your own hands

Digital footprint (recruiters also google) Matching cover and contents (walk the talk) Influence tools tell something, but not all (e.g.

Klout, Kred, Peerindex, more here) Net may distort (e.g. over 11 000 new followers in 1,5

months in Google+ without change in online behaviour) A professional online identity is build one profile at a time.

(Tuija Aalto 2010, "Tuhat sanaa" blog) Build your professional profile and brand with care. Then

sell it for high price. (Heini Hult-Miekkavaara 2011, "Intunex" blog)

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Matching the two-way street

What does the employer say it’s looking for? Where? How? Homepage (basic info) Job ads (on paper & online, read between the

lines) Social media discussions (more info)

What does the student want to offer? What is the goal? How? Own net presence (e.g. openness) Asking friends, crowdsourcing networks

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More info

Lots of info available

Literature, articles, videos, discussions Newest info in the articles, blog posts, videos,

discussions - books come later What is being discussed? Who is talking? With

whom? Search engines (Google: career services social

media, over 455 000 000 results; recruitment social media 159 000 000, personal branding social media 21 800 000…)

Social Media (Facebook, Google+, Linkedin, SlideShare, YouTube…)

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Enjoy the ride!

THANK YOU!

www.metropolia.fi/en/www.facebook.com/MetropoliaCareertiina.niskanen@metropolia.fi