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Business Change through Predictive Analytics
Chandan Rajah [@ChandanRajah]Head of Group Analytics
@ChandanRajah
business change
customer economy
growth disrupt
technology
@ChandanRajah
predictive analytics
regression
what-if
personalisation
deep learning
@ChandanRajah
road to el dorado
what
why
when
how
@ChandanRajah
incremental value
revenue engagement
agility efficiency
1890+stores launch
1970shome shoppingprospect prediction
1980s
credit scoringrisk predictiontelephone ordering
@ChandanRajah
1990slaunch ecommercegoods lost in transitstock forecastingcampaign modelingresponse prediction
2010smobile first, catalogue stoppedpersonalizationprice elasticitycustomer value projectionincremental campaign responsecross brand prospecting
@ChandanRajah
2000s
lifetime valuemarkdown estimationoperations + returnsensemble methodscontact centervery.co.uk launched
@ChandanRajah
@ChandanRajah
2003-07Integration andconsolidation
2007-12Catalogue to
etail capabilities
2013 onwardsVery - explosivegrowth +20%
SURVIVAL-LED BUSINESS-LED CUSTOMER-LED
TRANSFORMA CATALOGUE
BUISINESS INTOA WORLD CLASS DIGTIAL
RETAILER
100%
digital
our transformation
@ChandanRajah
last words of wisdom
time value of data knowledge is power
not all road lead to rome i am an individual
@ChandanRajah
THANK YOU
Chandan RajahHead of Group Analytics
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