Building a sustainable digital team

Building a sustainable digital team

Laila Takeh @spirals

LA WEB ACTUAL

Source: Stanford Social Innovation Review Oct 2011

UUK Digital Journey

Review

•Consultant

Set up

•Digital Hub

??

Head of Digital Engagement

Laila Takeh

Digital Manager

(Content & Technology)

Senior Digital Editor

Digital Editor

Digital Project Manager

Technical Project Lead

Digital Marketing Manager

Social Media Exec

Digital Marketing Officer

Digital Marketing Officer

Digital Analyst

Set up

Production team Marketing team

Set up

Set up

UUK Digital Journey

Review

• Consultant

Set up

• Digital Hub

Refine

• Understanding

• Strategy• Roles• Tools

Embed

• Capacity building

• Planning

• Investment

Refine

Source: Stanford Social Innovation Review Oct 2011

StrategyRefin

e

RolesRefine

ToolsRefine

Capacity buildingEmbed

Skills matrix• All

• External facing

• Champion

• Super user

ChallengesEmbed

• Planning• Understanding still mixed

• Need to be concrete Vs flexible

• Investment• Specific cases for shifting time and money

• Resource balancing• More on this….

a little bit of everything

“digital” has been seen as isolated

offline marketers online marketers

• Set the goals

• Plan the mix

Bought media

Email Search Display AffiliatesMicrosite/s

Owned media

Website

Earned media

SM

Team 1

Team 2

Team 3

Team 4

Partners

With focus…

 Thanks 

Laila Takeh @spirals