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Laila Takeh, head of digital engagement at UNICEF presents 'Building a sustainable digital team' at UX4NonProfit in June 2012.
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Building a sustainable digital team
Laila Takeh @spirals
LA WEB ACTUAL
Source: Stanford Social Innovation Review Oct 2011
UUK Digital Journey
Review
•Consultant
Set up
•Digital Hub
??
Head of Digital Engagement
Laila Takeh
Digital Manager
(Content & Technology)
Senior Digital Editor
Digital Editor
Digital Project Manager
Technical Project Lead
Digital Marketing Manager
Social Media Exec
Digital Marketing Officer
Digital Marketing Officer
Digital Analyst
Set up
Production team Marketing team
Set up
Set up
UUK Digital Journey
Review
• Consultant
Set up
• Digital Hub
Refine
• Understanding
• Strategy• Roles• Tools
Embed
• Capacity building
• Planning
• Investment
Refine
Source: Stanford Social Innovation Review Oct 2011
StrategyRefin
e
RolesRefine
ToolsRefine
Capacity buildingEmbed
Skills matrix• All
• External facing
• Champion
• Super user
ChallengesEmbed
• Planning• Understanding still mixed
• Need to be concrete Vs flexible
• Investment• Specific cases for shifting time and money
• Resource balancing• More on this….
a little bit of everything
“digital” has been seen as isolated
offline marketers online marketers
• Set the goals
• Plan the mix
Bought media
Email Search Display AffiliatesMicrosite/s
Owned media
Website
Earned media
SM
Team 1
Team 2
Team 3
Team 4
Partners
With focus…
Thanks
Laila Takeh @spirals