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Mobile Business Intelligence
with
Native Experience. Enterprise Grade. Fast.
The Mobile Internet is the Next Wave of Information
Technology and Will Dwarf All Previous Waves
Mainframe
Computing(1960-1980)
1M Users
Mini
Computing(1980-1990)
10M Users 100M Users
Desktop
Internet(2000-2010)
1,400M Users 5,000M Users
Source: Morgan Stanley, The Mobile Internet Report
Personal
Computing(1990-2000)
2
Mobile
Internet(2010- )
3
Information Available 24 x 7
Information Opportunities
24 hrs x 7 days =
168 hrs/week
Manager at Desk
3 hrs X 5 days =
15 hrs/week
12am
12pm
6am6pm
vs.
12am
6am6pm
Every Location Becomes Your Office
Information Access Is Limited
to time in office at desk
Information Opportunities
Everywhere
vs.
Everyone Who Has a Phone
vs.
5Billion cell phone users
1Billion PC users
All The Time Everywhere Everyone
The Mobile Internet will have 10x Greater Impact
than the Desktop Internet
12pm
Mobile BI is 10x Better than Previous Modes of BI
4
Mobile BI Web BI Paper BI
Portable ✓ ✗ ✓
Interactive ✓ ✓ ✗
54 Billion pages of reports printed each year in the US alone
at $0.02 per sheet = $1.08 billion per year for printed reports
Mobile BI can replace all of them
New Generation of
Mobile Devices
New Generation of
Networks
New Generation of
Applications (“Apps”)
Compute Power• A 2009 smartphone is as
powerful as a 2001 desktop
computer – at half the cost
Innovation• Multi-touch interface
• GPS, camera, other sensors
3
G
3G+ Is Now Mainstream• High speed, high capacity
• 21% penetration globally
• 38% penetration in US
WiFi• Widespread public availability
• Widespread corporate installation
• Widespread private installation
New Paradigm for Functionality• Simple and highly focused
• Designed to accomplish one task
or make one decision very quickly
Overwhelming Adoption• More than 4 Billion cumulative
downloads from Apple‟s AppStore
“Why Now?”
for iPad and iPhone
6
Extend Your Grids, Graphs and Enterprise
Reports to Your Mobile Devices
7
Extend Your Dynamic Dashboards on
Your Mobile Devices
8
Dynamic Dashboards
as iPad Apps
Dynamic Dashboards
as iPhone Apps
Dynamic Dashboards
in MicroStrategy Web
9
Integrating Google Mapping
directly into your reports
Supporting native Apple
multi-touch gesturesIncluding new, BI-specific,
multi-touch gestures
1. Integrated Mapping 2. Multi-touch 3. BI-specific Gestures
Six Reasons Your Mobile BI Apps Will Be Even Better
than Your Previous Web-based BI Apps (1 of 2)
Tap FlickSwipe
RotateDouble Tap Pinch
Touch
& Drag
Two Finger
Swipe
Touch
& Hold
Six Reasons Your Mobile BI Apps Will Be Even
Better than Your Previous Web-based BI Apps (2 of 2)
10
Directly linking to/from
other mobile Apps
Prompt input directly from
mobile sensors
Remotely capturing data and
initiating transactions
4. App Integration 5. Sensor-based Query 6. Mobile Info Capture
Apple
Apps
Communication
Channels
Other
Apps
Bar Code Reader
Accelerometer
Bluetooth
GPS
Speech
Database
Backend
System
11
MicroStrategy Mobile Delivers Superior Mobile BI
AestheticEnabling designers to create Apps with
unique visual personalities
GuidedProviding Apps with finely-crafted information
flow
InterconnectedSupporting interconnections with other Apps
and data sources
ContextualIntegrating with sensors and inputs to provide
context to App
MultisenseMaking information come alive to the user
through sight, touch, and sound
MicroStrategy Mobile is Multisense
Providing a wide range of Tabular Visualizations
Variable-Width
Grids
Fixed-Width
Grids
Free-Form
GridsDocuments
Instantly display existing
MicroStrategy reports
Specialized grids
designed specifically for
iPhone screens
Free-form
positioning of images
and information
Pixel-perfect formatted
invoices, manuscripts,
and other documents
MicroStrategy Mobile is Multisense
An Extensive Library of Graphs
Bubble
ChartBoxPlot
Gantt
Chart
Line
Chart
Bar and
Line Chart
Area and
Line Chart
3D
Bar GraphHistogram
Time Series
Visualizations
Providing a wide range of Graphical Visualizations
Providing integrated Mapping Visualizations
MicroStrategy Mobile is Multisense
Using standard Apple Multi-touch Gestures
MicroStrategy Mobile is Multisense
Tap to drill and explore
Pinch to zoom
Swipe ↑↓ to scroll
Swipe ←→ to turn page
Tap through workflows
Rotate to visualize
Tap & hold for tooltips
Tap to link
Shake to refresh
Including new Proprietary Gestures invented specifically for information analysis
MicroStrategy Mobile is Multisense
Gesture DrillingGesture Page-by
2008 2009 2010
California
Colorado
MicroStrategy Mobile is Aesthetic
Allowing designers to create any look and feel they can imagine.
Tap on a graph
element to use it as
a data selector
MicroStrategy Mobile is Guided
Swipe to flip
through panels
Tap to pop up
“Info Windows”
Tap & Select on
drop-down selectors
to change the data
view
Tap tabs to
manipulate and
explore the data
Flick to scroll
long tables
Swipe to change the
page-by view
Tap to magnify
information
Combining many datasets into a carefully-crafted flow of information on the iPad
Tap & Hold
for tooltips
Long Tap to drill
anywhere in the
database
MicroStrategy Mobile is Guided
Link
Page-by
Drill
Combining many datasets into a carefully-crafted flow of information on the iPhone
Tap to Link - Link to other reports or documents
Prompt - Tap to select and pass data to a new report
Screen Cycle - Move through a set of reports and documents
Metric Cycle - Cycle through a fixed set of metrics on a grid
Apply Filters - Personalize the data by applying data filters
Page-by - Select and analyze different slices of data
Drill - Drill to deeper & deeper levels of detail
MicroStrategy Mobile is Interconnected
Ensuring that your App can interact with other Apps, communication channels, and data sources
Transactwith Enterprise Systems
AccessExternal Data Sources
Interactwith 3rd Party Apps
IncorporateApple App tasks
and functionalityCollaboratewith other people via
communication channels
Apple AppsCommunication
Channels
Data Sources
Enterprise SystemsOther Apps
MicroStrategy Mobile is Interconnected
Incorporate images and Link to Google mapping app
CameraAccelerate query relevance using what you can see
around you
MapsVisualize location-specific data, trends, and analysis on
maps
Barcode Recognition „GPS tagged‟ pictures
Tap
MicroStrategy Mobile is Interconnected
Link to other apps and to e-mail
Other AppsLink to other Apps passing context directly
E-MailLink to e-mail system, embedding addresses and content
into the message
Tap Tap
MicroStrategy Mobile is Context-Aware
Automatic Sensor Input Automatic Role-Based Input Manual Prompt Input
Bar Code Reader
Accelerometer
Bluetooth
GPS
Speech
Level
Department
Wheel
Switch
Stepper
Search
Date Picker
Pick Lists
Slider
Context awareness tailors the information flow
Full Spectrum of
Admin Tools
Command
Manager
Object
Manager
Integrity
Manager
Enterprise
Manager
Full Spectrum of
Developer Tools
Desktop
Designer
Architect
SDK
Web
Professional
Databases Cube
Databases
Transactional
Applications
Website
Content
MicroStrategy
Intelligence Server
MicroStrategy
Web
MicroStrategy
Mobile
iPhone BlackberryiPad
MobileDesktop / Laptop
Office BrowserPortalsWindows
MicroStrategy Mobile is Part of an
Enterprise Grade Platform
Enterprise Grade Characteristics
Fast & Easy Development using WYSIWYG Point-and-click
design and design templates.
Powerful Analytics provide unmatched analytical sophistication
against entire data warehouses using data mining, predictive,
statistical, financial, and mathematical analyses.
Build once, deploy anywhere flexibility from a single service
orientated architecture to satisfy multiple devices and clients
without additional integration or device-specific translation.
Access all Data from across the enterprise, even down to the
lowest levels of transaction detail.
High Performance across user scale, data scale, and application
scale on the fastest, highest performing Business Intelligence
Server.
Comprehensive Administration consistent with mission critical
system operation.
Robust Security designed to provide robust data protection using
a full range of technologies and security models.
Open & Extensible via MicroStrategy‟s SDK and extensive library
of APIs.
Non Stop Operations using a fault-tolerant load balancing
architecture
MicroStrategy Mobile is Part of an
Enterprise Grade Platform
Mobile Strategy 1: Mobilize Your Existing Reports
Existing Project MicroStrategy Mobile Can Run Existing Grid
and Graph Reports Directly
Mobile Strategy 2: Mobilize Your Dashboards
Dynamic Dashboards
as iPad Apps
Dynamic Dashboards
as iPhone Apps
Dynamic Dashboards
in MicroStrategy Web
Mobile Strategy 3: Build New BI Applications
BI Apps that Include
Transactions
Standard BI Apps
Replenish InventoryBased on predictive analytics
Place an OrderBased on latest pricing
Upgrade CustomerBased on lifetime value
Set New PricesBased on supply & demand
Standard Grids and
Graph Reports
Dynamic
Dashboard Apps
Mobile Strategy 4: Innovative New Applications
Innovative Customer
Strategies
•Direct mobile payment
solutions
•“Talking” products
•Customer loyalty app
•Mobile coupon / tickets
•Location-specific offers
•Customer forums
•Customer support interaction
New Business Processes, New Business Models,
New Revenue Streams
Innovative Process
Strategies
•Remote intelligence gathering
•Integrated re-supply
processes
•Sales training simulators
•Upsell / cross-sell advisor
•Remote testing
•Work process monitoring
The MicroStrategy Platform Provides the App-Factory
that Companies Need to Develop Dozens of Apps
“The App Factory” “Enterprise App Store”
Fast App Creation
Consistent High Quality
High Performance
Easily Maintained
An App Factory Accelerates
DevelopmentApp manufacturing is accelerated using powerful design palettes, reusable templates and
portable App pages.
Empty
Canvas
Finished
App
text
text
text
metric kpi
kpi date
Drag-n-Drop
onto a Design Palette
Branded Templates Portable App PagesPre-packaged Templates
Deploy Your BI Applications in Just a Few Days
32
Merchandise Manager App
7 days
Hospitality Executive App
5 days
Management Dashboard App
3 days
Mobile Business Intelligence for the iPhone, iPad, and BlackBerry
Native App Experience
Purpose-built, workflow-driven Apps that
quickly and easily guide users through their
data to discovery, analysis, or decision.
Apps fully leverage mobile device
capabilities, including the multi-touch
interface, sensors (GPS, camera, etc.),
communications (voice, email, text), and
more.
Fast to Develop
Fast, code-free App development via
MicroStrategy‟s metadata-driven, point-
and-click paradigm. Build rich, interactive BI
Apps in just days. Speed deployment by
building once and deploying across
platform to iPhone, iPad, BlackBerry,
browsers, Microsoft Office, or portals.
Designed to deliver the higher levels of
performance and scalability demanded by
mobile Apps. MicroStrategy delivers in-
memory, multi-level caching, ROLAP
analytics, robust security, easy extensibility
and comprehensive administration features
designed for enterprise deployments.
Enterprise Grade
33
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