BI Forum 2010 - Mobile Business Intelligence

Mobile Business Intelligence

with

Native Experience. Enterprise Grade. Fast.

The Mobile Internet is the Next Wave of Information

Technology and Will Dwarf All Previous Waves

Mainframe

Computing(1960-1980)

1M Users

Mini


10M Users 100M Users

Desktop

Internet(2000-2010)

1,400M Users 5,000M Users

Source: Morgan Stanley, The Mobile Internet Report

Personal


2

Mobile

Internet(2010- )

3

Information Available 24 x 7

Information Opportunities

24 hrs x 7 days =

168 hrs/week

Manager at Desk

3 hrs X 5 days =

15 hrs/week

12am

12pm

6am6pm

vs.

12am

6am6pm

Every Location Becomes Your Office

Information Access Is Limited

to time in office at desk

Information Opportunities

Everywhere

vs.

Everyone Who Has a Phone

vs.

5Billion cell phone users

1Billion PC users

All The Time Everywhere Everyone

The Mobile Internet will have 10x Greater Impact

than the Desktop Internet

12pm

Mobile BI is 10x Better than Previous Modes of BI

4

Mobile BI Web BI Paper BI

Portable ✓ ✗ ✓

Interactive ✓ ✓ ✗

54 Billion pages of reports printed each year in the US alone

at $0.02 per sheet = $1.08 billion per year for printed reports

Mobile BI can replace all of them

New Generation of

Mobile Devices

New Generation of

Networks

New Generation of

Applications (“Apps”)

Compute Power• A 2009 smartphone is as

powerful as a 2001 desktop

computer – at half the cost

Innovation• Multi-touch interface

• GPS, camera, other sensors

3

G

3G+ Is Now Mainstream• High speed, high capacity

• 21% penetration globally

• 38% penetration in US

WiFi• Widespread public availability

• Widespread corporate installation

• Widespread private installation

New Paradigm for Functionality• Simple and highly focused

• Designed to accomplish one task

or make one decision very quickly

Overwhelming Adoption• More than 4 Billion cumulative

downloads from Apple‟s AppStore

“Why Now?”

for iPad and iPhone

6

Extend Your Grids, Graphs and Enterprise

Reports to Your Mobile Devices

7

Extend Your Dynamic Dashboards on

Your Mobile Devices

8

Dynamic Dashboards

as iPad Apps

Dynamic Dashboards

as iPhone Apps

Dynamic Dashboards

in MicroStrategy Web

9

Integrating Google Mapping

directly into your reports

Supporting native Apple

multi-touch gesturesIncluding new, BI-specific,

multi-touch gestures

1. Integrated Mapping 2. Multi-touch 3. BI-specific Gestures

Six Reasons Your Mobile BI Apps Will Be Even Better

than Your Previous Web-based BI Apps (1 of 2)

Tap FlickSwipe

RotateDouble Tap Pinch

Touch

& Drag

Two Finger

Swipe

Touch

& Hold

Six Reasons Your Mobile BI Apps Will Be Even

Better than Your Previous Web-based BI Apps (2 of 2)

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Directly linking to/from

other mobile Apps

Prompt input directly from

mobile sensors

Remotely capturing data and

initiating transactions

4. App Integration 5. Sensor-based Query 6. Mobile Info Capture

Apple

Apps

Communication

Channels

Other

Apps

Bar Code Reader

Accelerometer

Bluetooth

GPS

Speech

Database

Backend

System

11

MicroStrategy Mobile Delivers Superior Mobile BI

AestheticEnabling designers to create Apps with

unique visual personalities

GuidedProviding Apps with finely-crafted information

flow

InterconnectedSupporting interconnections with other Apps

and data sources

ContextualIntegrating with sensors and inputs to provide

context to App

MultisenseMaking information come alive to the user

through sight, touch, and sound

MicroStrategy Mobile is Multisense

Providing a wide range of Tabular Visualizations

Variable-Width

Grids

Fixed-Width

Grids

Free-Form

GridsDocuments

Instantly display existing

MicroStrategy reports

Specialized grids

designed specifically for

iPhone screens

Free-form

positioning of images

and information

Pixel-perfect formatted

invoices, manuscripts,

and other documents


An Extensive Library of Graphs

Bubble

ChartBoxPlot

Gantt

Chart

Line

Chart

Bar and

Line Chart

Area and

Line Chart

3D

Bar GraphHistogram

Time Series

Visualizations

Providing a wide range of Graphical Visualizations

Providing integrated Mapping Visualizations


Using standard Apple Multi-touch Gestures


Tap to drill and explore

Pinch to zoom

Swipe ↑↓ to scroll

Swipe ←→ to turn page

Tap through workflows

Rotate to visualize

Tap & hold for tooltips

Tap to link

Shake to refresh

Including new Proprietary Gestures invented specifically for information analysis


Gesture DrillingGesture Page-by

2008 2009 2010

California

Colorado

MicroStrategy Mobile is Aesthetic

Allowing designers to create any look and feel they can imagine.

Tap on a graph

element to use it as

a data selector

MicroStrategy Mobile is Guided

Swipe to flip

through panels

Tap to pop up

“Info Windows”

Tap & Select on

drop-down selectors

to change the data

view

Tap tabs to

manipulate and

explore the data

Flick to scroll

long tables

Swipe to change the

page-by view

Tap to magnify

information

Combining many datasets into a carefully-crafted flow of information on the iPad

Tap & Hold

for tooltips

Long Tap to drill

anywhere in the

database

MicroStrategy Mobile is Guided

Link

Page-by

Drill

Combining many datasets into a carefully-crafted flow of information on the iPhone

Tap to Link - Link to other reports or documents

Prompt - Tap to select and pass data to a new report

Screen Cycle - Move through a set of reports and documents

Metric Cycle - Cycle through a fixed set of metrics on a grid

Apply Filters - Personalize the data by applying data filters

Page-by - Select and analyze different slices of data

Drill - Drill to deeper & deeper levels of detail

MicroStrategy Mobile is Interconnected

Ensuring that your App can interact with other Apps, communication channels, and data sources

Transactwith Enterprise Systems

AccessExternal Data Sources

Interactwith 3rd Party Apps

IncorporateApple App tasks

and functionalityCollaboratewith other people via

communication channels

Apple AppsCommunication

Channels

Data Sources

Enterprise SystemsOther Apps


Incorporate images and Link to Google mapping app

CameraAccelerate query relevance using what you can see

around you

MapsVisualize location-specific data, trends, and analysis on

maps

Barcode Recognition „GPS tagged‟ pictures

Tap


Link to other apps and to e-mail

Other AppsLink to other Apps passing context directly

E-MailLink to e-mail system, embedding addresses and content

into the message

Tap Tap

MicroStrategy Mobile is Context-Aware

Automatic Sensor Input Automatic Role-Based Input Manual Prompt Input

Bar Code Reader

Accelerometer

Bluetooth

GPS

Speech

Level

Department

Wheel

Switch

Stepper

Search

Date Picker

Pick Lists

Slider

Context awareness tailors the information flow

Full Spectrum of

Admin Tools

Command

Manager

Object

Manager

Integrity

Manager

Enterprise

Manager

Full Spectrum of

Developer Tools

Desktop

Designer

Architect

SDK

Web

Professional

Databases Cube

Databases

Transactional

Applications

Website

Content

MicroStrategy

Intelligence Server

MicroStrategy

Web

MicroStrategy

Mobile

iPhone BlackberryiPad

MobileDesktop / Laptop

Office BrowserPortalsWindows

email

MicroStrategy Mobile is Part of an

Enterprise Grade Platform

Enterprise Grade Characteristics

Fast & Easy Development using WYSIWYG Point-and-click

design and design templates.

Powerful Analytics provide unmatched analytical sophistication

against entire data warehouses using data mining, predictive,

statistical, financial, and mathematical analyses.

Build once, deploy anywhere flexibility from a single service

orientated architecture to satisfy multiple devices and clients

without additional integration or device-specific translation.

Access all Data from across the enterprise, even down to the

lowest levels of transaction detail.

High Performance across user scale, data scale, and application

scale on the fastest, highest performing Business Intelligence

Server.

Comprehensive Administration consistent with mission critical

system operation.

Robust Security designed to provide robust data protection using

a full range of technologies and security models.

Open & Extensible via MicroStrategy‟s SDK and extensive library

of APIs.

Non Stop Operations using a fault-tolerant load balancing

architecture

MicroStrategy Mobile is Part of an

Enterprise Grade Platform

Mobile Strategy 1: Mobilize Your Existing Reports

Existing Project MicroStrategy Mobile Can Run Existing Grid

and Graph Reports Directly

Mobile Strategy 2: Mobilize Your Dashboards

Dynamic Dashboards

as iPad Apps

Dynamic Dashboards

as iPhone Apps

Dynamic Dashboards

in MicroStrategy Web

Mobile Strategy 3: Build New BI Applications

BI Apps that Include

Transactions

Standard BI Apps

Replenish InventoryBased on predictive analytics

Place an OrderBased on latest pricing

Upgrade CustomerBased on lifetime value

Set New PricesBased on supply & demand

Standard Grids and

Graph Reports

Dynamic

Dashboard Apps

Mobile Strategy 4: Innovative New Applications

Innovative Customer

Strategies

•Direct mobile payment

solutions

•“Talking” products

•Customer loyalty app

•Mobile coupon / tickets

•Location-specific offers

•Customer forums

•Customer support interaction

New Business Processes, New Business Models,

New Revenue Streams

Innovative Process

Strategies

•Remote intelligence gathering

•Integrated re-supply

processes

•Sales training simulators

•Upsell / cross-sell advisor

•Remote testing

•Work process monitoring

The MicroStrategy Platform Provides the App-Factory

that Companies Need to Develop Dozens of Apps

“The App Factory” “Enterprise App Store”

Fast App Creation

Consistent High Quality

High Performance

Easily Maintained

An App Factory Accelerates

DevelopmentApp manufacturing is accelerated using powerful design palettes, reusable templates and

portable App pages.

Empty

Canvas

Finished

App

text

text

text

metric kpi

kpi date

Drag-n-Drop

onto a Design Palette

Branded Templates Portable App PagesPre-packaged Templates

Deploy Your BI Applications in Just a Few Days

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Merchandise Manager App

7 days

Hospitality Executive App

5 days

Management Dashboard App

3 days

Mobile Business Intelligence for the iPhone, iPad, and BlackBerry

Native App Experience

Purpose-built, workflow-driven Apps that

quickly and easily guide users through their

data to discovery, analysis, or decision.

Apps fully leverage mobile device

capabilities, including the multi-touch

interface, sensors (GPS, camera, etc.),

communications (voice, email, text), and

more.

Fast to Develop

Fast, code-free App development via

MicroStrategy‟s metadata-driven, point-

and-click paradigm. Build rich, interactive BI

Apps in just days. Speed deployment by

building once and deploying across

platform to iPhone, iPad, BlackBerry,

browsers, Microsoft Office, or portals.

Designed to deliver the higher levels of

performance and scalability demanded by

mobile Apps. MicroStrategy delivers in-

memory, multi-level caching, ROLAP

analytics, robust security, easy extensibility

and comprehensive administration features

designed for enterprise deployments.

Enterprise Grade

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