Beta Technologies Presentation 2009

Beta TechnologiesArchitects of the Virtual World

> Company

! Beta Technologies is a self-owned company with the mission of developing 3D content in virtual worlds for institutional clients

! Offices in Lisbon (Portugal), New York (USA), Munich (Germany) [London (UK) in 2009]

> Team

! Multinational team with a broad range of skills, spread across all continents, managed out of Lisbon

! Includes specialists in consulting, project management, architecture, urban planning, graphical design, interior design, Web design, 3D modelling, computer animation, programming, system administration, sound & video engineering, directing, and multimedia production.

> Methodology

! Project management with teams physically not in the same space

! The teams are assembled according to specific tasks (similar to a video production company)

! Extensive reporting with online project management tools

> Value Chain

! Consulting and project management

! Content creation in virtual worlds:

! Architecture, urban planning, 3D modelling, graphical design, fashion design, computer animation

! Application development (SL, Web)

! Video, audio, and multimedia production

! Event and online community management

! Promotion, marketing, branding management

> Advantages

! The team is prepared to deal with all types of needs in turnkey solutions (Beta Technologies becomes the single point of contact)

! All content (design, modelling, programming) is original and licensed to the client

! Contracts and invoicing possible under either the American or European jurisdiction (client’s choice)

> Implementation

! The developed content can be installed on the client’s own region in Second Life or in other spaces to be acquired by the client

! As an alternative, it can be hosted on the Beta Business Park (a virtual business park)

! Choice of using/renting shared spaces on servers hosted by Linden Lab (Second Life Grid) or own (OpenSim)

> Client Types

! They come from all different kinds of markets

! Most clientes are European (±65%) or American (±30%)

! Usually they have full solutions of middle-range size in medium/long-term projects (several months or years)

> Corporate Market

! Xerox (US)

! Grundfos (DK)

! MMC/RTV Slovenija

! Saxo Bank (DK)

! Sunbelt Software (US)

! Language Lab (UK)

! Dolce Vita (PT)

! Useful Technology (US)

! Marco Aldany/Chic Corporation (ES)

> Academic Market

! King’s Visualisation Lab (King’s College London, UK)

! New Media Consortium (NMC, US)

! Centro de História da Arte e Investigação Artística (University of Évora, PT)

> Xerox

! Congress centre for virtual presentations, product exhibition (own and from partners), leisure areas (dance club, group games)

! Production of several promotional movies using Second Life as scenario (“machinima”)

> Xerox

> Xerox

> Xerox

> Xerox

> Xerox

> Xerox

> Grundfos

! Company presentation (a Danish multinacional) and of some of its products

! Educational ecological space, with interactive paths, games, and information panels

! Fund-raising for acquisition of water pumps (powered by renewal energy sources) to donate to Africa

! Conference centre for events and seminars on the environment and renewable energy sources

> Grundfos

> Grundfos

> Grundfos

> Grundfos

> Grundfos

> MMC/RTV Slovenija

! Integration of the online community of the MMC portal, managed by Slovenian National Television (RTV), within the environment of Second Life

! Development of “pre-fabricated” spaces where community members are able to decorate their own spaces

> MMC/RTV Slovenija

> MMC/RTV Slovenija

> MMC/RTV Slovenija

> MMC/RTV Slovenija

> Language Lab

! Language Lab UK is the first and largest language school in Second Life

! Designd for company executives without time to physically go to language classes (e-learning)

! The spaces created by Beta Technologies are driven by the pedagogical needs of each class

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Language Lab

> Dolce Vita Shopping

! Iberian (Spain/Portugal) mall network

! Promotion and brand awareness through a mix of strategies involving virtual spaces and Web sites

! Promotional events with contests (real prizes)

> Dolce Vita Shopping

> Dolce Vita Shopping

> Dolce Vita Shopping

> New Media Consortium

! Participation in the project for recriating the major landmarks of Cleveland (US)

! Beta Technologies recreated “Cleveland Heart Clinic”, one of the world’s most famous heart clinics

! These buildings were later transferred to an area where teenagers were able to access them (“Teen grid”)

> New Media Consortium

> New Media Consortium

> New Media Consortium

> Saxo Bank

! Saxo Bank is the largest trading bank for CFDs and FOREXes; although their headquartered in Denmark, they’re basically an online bank

! Beta Technologies developed the HQ building, which at that time hasn’t been built yet in real life

! The trading room was used for a stock exchange game (developed by Beta) which gave prizes

! Temporarily unavailable in Second Life

> Saxo Bank

> Saxo Bank

> Saxo Bank

> Saxo Bank

> CHAIA/Univ. Évora

! Virtual acheology project for the recreation of the Royal Opera House of Lisbon, a building that was destroyed in the earthquake of 1755; project coordinated by Professors Alexandra Gago da Câmara and Helena Murteira

! Presented in several national and international conferences

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

! Virtual acheology project for the recreation of Terreiro do Paço (Royal Courtyard) in Lisbon, just before the 1755 eartquake; coordinated by Professors Alexandra Gago da Câmara and Helena Murteira

! Presented at the VAST 2008 (Braga) conference

! Developed under OpenSim (Beta’s own grid)

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> CHAIA/Univ. Évora

> King’s Visualisation Lab

! “Theatron 3” virtual archeology project for the recreation of 19 historical European teatres; coordinated by King’s College London

! European universities may apply for research funds to use the 3D models created by this project

> King’s Visualisation Lab

> King’s Visualisation Lab

> King’s Visualisation Lab

> King’s Visualisation Lab

> King’s Visualisation Lab

> Other Projects

! Beta Technologies also develops content as an outsourced producer for other 3D content development companies

! Some projects were only software development; no images were shown for those

! A few projects already finished in Second Life and thus cannot be visited

> Contacts

! Any contact should be made through the e-mail address info@betatechnologies.info

! Our Web site is http://betatechnologies.info/

! More images for Beta’s projects can be obtained from our portfolio at

http://gallery.betatechnologies.info/