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Covering most of Beta Technologies projects
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Beta TechnologiesArchitects of the Virtual World
> Company
! Beta Technologies is a self-owned company with the mission of developing 3D content in virtual worlds for institutional clients
! Offices in Lisbon (Portugal), New York (USA), Munich (Germany) [London (UK) in 2009]
> Team
! Multinational team with a broad range of skills, spread across all continents, managed out of Lisbon
! Includes specialists in consulting, project management, architecture, urban planning, graphical design, interior design, Web design, 3D modelling, computer animation, programming, system administration, sound & video engineering, directing, and multimedia production.
> Methodology
! Project management with teams physically not in the same space
! The teams are assembled according to specific tasks (similar to a video production company)
! Extensive reporting with online project management tools
> Value Chain
! Consulting and project management
! Content creation in virtual worlds:
! Architecture, urban planning, 3D modelling, graphical design, fashion design, computer animation
! Application development (SL, Web)
! Video, audio, and multimedia production
! Event and online community management
! Promotion, marketing, branding management
> Advantages
! The team is prepared to deal with all types of needs in turnkey solutions (Beta Technologies becomes the single point of contact)
! All content (design, modelling, programming) is original and licensed to the client
! Contracts and invoicing possible under either the American or European jurisdiction (client’s choice)
> Implementation
! The developed content can be installed on the client’s own region in Second Life or in other spaces to be acquired by the client
! As an alternative, it can be hosted on the Beta Business Park (a virtual business park)
! Choice of using/renting shared spaces on servers hosted by Linden Lab (Second Life Grid) or own (OpenSim)
> Client Types
! They come from all different kinds of markets
! Most clientes are European (±65%) or American (±30%)
! Usually they have full solutions of middle-range size in medium/long-term projects (several months or years)
> Corporate Market
! Xerox (US)
! Grundfos (DK)
! MMC/RTV Slovenija
! Saxo Bank (DK)
! Sunbelt Software (US)
! Language Lab (UK)
! Dolce Vita (PT)
! Useful Technology (US)
! Marco Aldany/Chic Corporation (ES)
> Academic Market
! King’s Visualisation Lab (King’s College London, UK)
! New Media Consortium (NMC, US)
! Centro de História da Arte e Investigação Artística (University of Évora, PT)
> Xerox
! Congress centre for virtual presentations, product exhibition (own and from partners), leisure areas (dance club, group games)
! Production of several promotional movies using Second Life as scenario (“machinima”)
> Xerox
> Xerox
> Xerox
> Xerox
> Xerox
> Xerox
> Grundfos
! Company presentation (a Danish multinacional) and of some of its products
! Educational ecological space, with interactive paths, games, and information panels
! Fund-raising for acquisition of water pumps (powered by renewal energy sources) to donate to Africa
! Conference centre for events and seminars on the environment and renewable energy sources
> Grundfos
> Grundfos
> Grundfos
> Grundfos
> Grundfos
> MMC/RTV Slovenija
! Integration of the online community of the MMC portal, managed by Slovenian National Television (RTV), within the environment of Second Life
! Development of “pre-fabricated” spaces where community members are able to decorate their own spaces
> MMC/RTV Slovenija
> MMC/RTV Slovenija
> MMC/RTV Slovenija
> MMC/RTV Slovenija
> Language Lab
! Language Lab UK is the first and largest language school in Second Life
! Designd for company executives without time to physically go to language classes (e-learning)
! The spaces created by Beta Technologies are driven by the pedagogical needs of each class
> Language Lab
> Language Lab
> Language Lab
> Language Lab
> Language Lab
> Language Lab
> Language Lab
> Dolce Vita Shopping
! Iberian (Spain/Portugal) mall network
! Promotion and brand awareness through a mix of strategies involving virtual spaces and Web sites
! Promotional events with contests (real prizes)
> Dolce Vita Shopping
> Dolce Vita Shopping
> Dolce Vita Shopping
> New Media Consortium
! Participation in the project for recriating the major landmarks of Cleveland (US)
! Beta Technologies recreated “Cleveland Heart Clinic”, one of the world’s most famous heart clinics
! These buildings were later transferred to an area where teenagers were able to access them (“Teen grid”)
> New Media Consortium
> New Media Consortium
> New Media Consortium
> Saxo Bank
! Saxo Bank is the largest trading bank for CFDs and FOREXes; although their headquartered in Denmark, they’re basically an online bank
! Beta Technologies developed the HQ building, which at that time hasn’t been built yet in real life
! The trading room was used for a stock exchange game (developed by Beta) which gave prizes
! Temporarily unavailable in Second Life
> Saxo Bank
> Saxo Bank
> Saxo Bank
> Saxo Bank
> CHAIA/Univ. Évora
! Virtual acheology project for the recreation of the Royal Opera House of Lisbon, a building that was destroyed in the earthquake of 1755; project coordinated by Professors Alexandra Gago da Câmara and Helena Murteira
! Presented in several national and international conferences
> CHAIA/Univ. Évora
> CHAIA/Univ. Évora
> CHAIA/Univ. Évora
> CHAIA/Univ. Évora
! Virtual acheology project for the recreation of Terreiro do Paço (Royal Courtyard) in Lisbon, just before the 1755 eartquake; coordinated by Professors Alexandra Gago da Câmara and Helena Murteira
! Presented at the VAST 2008 (Braga) conference
! Developed under OpenSim (Beta’s own grid)
> CHAIA/Univ. Évora
> CHAIA/Univ. Évora
> CHAIA/Univ. Évora
> CHAIA/Univ. Évora
> CHAIA/Univ. Évora
> King’s Visualisation Lab
! “Theatron 3” virtual archeology project for the recreation of 19 historical European teatres; coordinated by King’s College London
! European universities may apply for research funds to use the 3D models created by this project
> King’s Visualisation Lab
> King’s Visualisation Lab
> King’s Visualisation Lab
> King’s Visualisation Lab
> King’s Visualisation Lab
> Other Projects
! Beta Technologies also develops content as an outsourced producer for other 3D content development companies
! Some projects were only software development; no images were shown for those
! A few projects already finished in Second Life and thus cannot be visited
> Contacts
! Any contact should be made through the e-mail address [email protected]
! Our Web site is http://betatechnologies.info/
! More images for Beta’s projects can be obtained from our portfolio at
http://gallery.betatechnologies.info/