Best Practices for Salesforce Data Access

Best Practices for Salesforce Data AccessIntelligent Integration for BI, ETL, and Application Development

Dion Picco, Progress Software, Product Marketing@dpicco, @ProgressSW, @DataDirect_News

My Data Center My Data Center

Customers

OrdersProspects

Employees

BI/Analytics Application PlatformsThe ‘Good Old Days’ of Data Access

My Data Center My Data Center

Customers

OrdersProspects

Employees

BI/Analytics Application Platforms

BI/Analytics Application Platforms

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The New Data Access Landscape

Aren’t APIs Supposed to Solve this Problem?

76% Compound Annual Growth

Aren’t APIs Supposed to Solve This Problem?

APIs generally work great for programmers (the only people they were designed for)

(and hopefully you only have a few sources)

Aren’t APIs Supposed to Solve This Problem?

But they don’t help the rest of us!(analysts, operations, product managers, etc)

There Has to Be a Better Way!

A way that is…

Broadly Compatible with the Tools of Business

Widely Known and Readily Available Skills

Great for Developers and Analysts Alike

There IS a Better Way!

SQLODBC

JDBC

selectinsertupdatedelete

dsn

Industry standards for data access(Widely known, Broadly supported)

Even Chili Knows SQL(Search for him on YouTube)

Data Integration and Migration Extract/Transform/Load, MDM, Data Quality initiativesConsolidate Infrastructure

Business Intelligence & AnalyticsReal-time access to your SaaS dataCompatible with your favorite toolsGreat for “What If?” analysis

Web Site ContentWeb portal integration; massive performance improvements; real-time updates

Benefits of a SQL Approach

Develop ApplicationsSimplified InterfaceStop managing changing APIsBuild ecosystem add-ons

Progress Offers 3 Solutions to Salesforce Data Access

+

Progress Offers 3 Solutions to Salesforce Data Access

+• ODBC and JDBC drivers to SaaS

applications like Salesforce

• Precision control and tuning to suit your specific needs

• Support for advanced features such as Bulk Load of data

• Local caching to eliminate WS calls and maximize performance

• Highly embeddable into your application, and deployable anywhere

Progress Offers 3 Solutions to Salesforce Data Access

+• ODBC and JDBC drivers to SaaS

applications like Salesforce

• Precision control and tuning to suit your specific needs

• Support for advanced features such as Bulk Load of data

• Local caching to eliminate WS calls and maximize performance

• Highly embeddable into your application, and deployable anywhere

• One single ODBC or JDBC driver for access to ANY SaaS data

• SQL leveling equals simplicity and for your data connectivity needs

• On-demand scalability and flexible subscription pricing

• Minimize maintenance and updates due to SaaS API changes

• Highly embeddable into your application

Progress Offers 3 Solutions to Salesforce Data Access

• ODBC and JDBC drivers to SaaS applications like Salesforce

• Precision control and tuning to suit your specific needs

• Support for advanced features such as Bulk Load of data

• Local caching to eliminate WS calls and maximize performance

• Highly embeddable into your application, and deployable anywhere

• One single ODBC or JDBC driver for access to ANY SaaS data

• SQL leveling equals simplicity and for your data connectivity needs

• On-demand scalability and flexible subscription pricing

• Minimize maintenance and updates due to SaaS API changes

• Highly embeddable into your application

• Combine and blend data from many SaaS and on-premise data sources

• Self-service data integration for business operations and analysts

• No expensive, costly, risky traditional data integration

• Effective new ways to collaborate with coworkers

• Enhances your favorite data tools, from Excel to BI tools

Transforming How SaaS Data Is Accessed

With Progress DataDirect, SaaS data such as Salesforce

will appear like just another relational database

Not just Salesforce, but any application on the Force.com

platform!

Since We’re In the DevZone…

1 Interface. ∞ Data Access.

DIY Alternatives are Costly and Error Prone• Each SaaS API is unique• Each SaaS API is constantly changing• Each SaaS API has custom security and error handling

Progress DataDirect Cloud Simplifies Data Integration• Standardized interface; broadest compatibility• Single API with consistent security and error handling• Works with virtually any language or platform• Optimized for performance and scalability

Try it for free today:http://www.datadirectcloud.com

Choose your data sources

Configure through your browser

Test your SQL inline

Connect to all with a single driver

Examples of DataDirect Cloud in Use

1 Interface. ∞ Data Access.

Cloud BI Analytics & Visualization

• Customers demanded support for Salesforce.com data

• Customers preferred direct real-time access instead of manual Excel import/exports

• Chose and embedded DataDirect Cloud to provide Salesforce.com data access, just like the relational databases already supported

• “Future proofs” Explore Analytics because new data sources are immediately supported as soon as they are ready in DataDirect Cloud

Try It for Free Today

1 Interface. ∞ Data Access.

http://www.datadirectcloud.com

Also, be sure to check out:http://www.datadirect.comhttp://www.progress.com

All about Progress Software

Our customers and partners have big ideas. We help them turn their ideas into business reality through the rapid development, deployment, and management of data driven applications.

▪ Our technology is used by nearly 140,000 organizations in more than 180 countries.

▪ Progress has a network of more than 2000 partners supporting more than 4000 applications

▪ More than 4 million people are using applications built on award-winning Progress technology—both on-premise and in the Cloud

▪ Progress Software trades on the NASDAQ index under the symbol PRGS

Dion PiccoProduct Marketing, Progress Software

@dpicco