View
174
Download
3
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Growth HackingBartek Kiszala @kiszal
piątek, 25 stycznia 13
Facts about Base CRM
piątek, 25 stycznia 13
Facts about Base CRM
• Customer Relationship Management & Sales Tracking
piątek, 25 stycznia 13
Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
piątek, 25 stycznia 13
Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
piątek, 25 stycznia 13
Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
piątek, 25 stycznia 13
Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
• Delivery model - SaaS
piątek, 25 stycznia 13
Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
• Delivery model - SaaS
• Business model - Freemium
piątek, 25 stycznia 13
What is growth hacking?
piątek, 25 stycznia 13
What is growth hacking?
Achieving growth by engineering and writing code.
piątek, 25 stycznia 13
Why growth hacking is important for a startup?
piątek, 25 stycznia 13
Why growth hacking is important for a startup?
It allows growing your company without spending $$ on marketing and sales.
piątek, 25 stycznia 13
Base CRM Growth
piątek, 25 stycznia 13
Base CRM Growth
piątek, 25 stycznia 13
Base CRM Growth
piątek, 25 stycznia 13
What is the magic behind growth?
piątek, 25 stycznia 13
Sorry...
piątek, 25 stycznia 13
5 steps for Growth Hacking
piątek, 25 stycznia 13
5 steps for Growth Hacking
1. Set goals for growth
piątek, 25 stycznia 13
5 steps for Growth Hacking
1. Set goals for growth2. Decide on activity to achieve goal and
set hypothesis regarding the activity
piątek, 25 stycznia 13
5 steps for Growth Hacking
1. Set goals for growth2. Decide on activity to achieve goal and
set hypothesis regarding the activity 3. Run the experiment and gather data
piątek, 25 stycznia 13
5 steps for Growth Hacking
1. Set goals for growth2. Decide on activity to achieve goal and
set hypothesis regarding the activity 3. Run the experiment and gather data4. Analyze results and verify hypothesis
piątek, 25 stycznia 13
5 steps for Growth Hacking
1. Set goals for growth2. Decide on activity to achieve goal and
set hypothesis regarding the activity 3. Run the experiment and gather data4. Analyze results and verify hypothesis5. Repeat steps 2-4
piątek, 25 stycznia 13
Growth goals at Base
piątek, 25 stycznia 13
Growth goals at Base
• Bring more people to the system - distribution & acquisition
piątek, 25 stycznia 13
Growth goals at Base
• Bring more people to the system - distribution & acquisition
• Deliver product value ASAP - engaging customers, keeping them active
piątek, 25 stycznia 13
Growth goals at Base
• Bring more people to the system - distribution & acquisition
• Deliver product value ASAP - engaging customers, keeping them active
• Increase premium conversion by delivering more value
piątek, 25 stycznia 13
Experiment that worked
piątek, 25 stycznia 13
piątek, 25 stycznia 13
Experiment that failed
piątek, 25 stycznia 13
piątek, 25 stycznia 13
Growth hacking mindset and culture
piątek, 25 stycznia 13
piątek, 25 stycznia 13
You might as well not change it at all if you're not going to measure
the impact of that changeMarc Pincus founder of Zynga
piątek, 25 stycznia 13
Questions?
piątek, 25 stycznia 13
Recommended