AzriAmirrudinpecs2012

Azri Amirrudin and Boon Cheong Chewazri_amirrudin@ymail.com, bcchew@utem.edu.my

Faculty of Technology Management and TechnopreneurshipUniversity of Technical Malaysia Malacca

Hang Tuah Jaya76100 Durian Tunggal

Melaka

“ Implementation the Energy Efficiency (EE) According to

the Green Building Index (GBI): A Case Study in Panasonic

Industrial Devices Semiconductor (M) Sdn Bhd (PIDSCMY)“

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POWER & ENERGY CONVERSION

SYMPOSIUM (PECS) 2012

17 December 2012Main Hall

Universiti Teknikal Malaysia Melaka

CONTENTS:CONTENTS:

Section 1-Background of the study-Problem Statements-Research question-Research objective-Scope-Importance of the Research-Limitation

Section 2-Literature review-Theoretical framework

Section 3-Research design-Mixed method-Method of primary data collection

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“ Implementation the Energy Efficiency (EE) According to the Green Building Index

(GBI): A Case Study in Panasonic Industrial Devices Semiconductor (M) Sdn Bhd

(PIDSCMY)“

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INTRODUCTION

According to Hong, et al. (2007), buildings are some of the biggest energy consumers in the world, accounting for one-quarter to one-third of all energy use and a similar amount of greenhouse gas emissions.

Recent research (Lawrence Berkeley National Laboratory, 2012) states that, energy efficiency is “using less energy to provide the same service”.

Go green and promoting energy efficiency does not help much to solve the world’s environmental problems as the world is already in the saturated state. However, energy efficiency able to reduce the impacts of climate changes in the future.

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• Recent research (Isover, 2008) state that EE is a fundamental element in our global fight against climate change

• The main idea about EE is not about turning off the electrical appliances if it is not being used, it is more to how to use energy with less consumption.

• The McKinsey Global Institute (2010), which has studied the issue on a worldwide basis, estimates that four of the five most cost-effective measures taken to reduce greenhouse-gas emissions involve building efficiency.

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• That is why Malaysia includes EE, as a significant element of government policy, addressed in the Ninth Malaysia Plan (2006-2010) as well as in the Tenth Malaysia Plan (2011-2015).

• According to GBI (2009), PAM and ACEM jointly founded Greenbuildingindex Sdn Bhd in February 2009, the purpose of the formation was to develop and drive a more sustainable and green architecture due to an increasing demand from building end-users for green-rated buildings.

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Problem statement 7 / 36

Research Question

“How effective the implementation of the EE system according to the GBI in Panasonic

Industrial Devices Semiconductor Malaysia?”

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Research Objectives

1. To identify how the company able to implement the EE

according to GBIAC.

2. To identify the key factors which influence the

implementation of EE.

3. To suggest innovative solutions to PIDSCMY for better EE

implementation according to the GBIAC.

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Scope 10 / 36

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Limitation 12 / 36

Importance of the Research

According to United Nations Development Programme (2011), between now and 2030, global primary energy consumption is expected to rise by

1.6% per annum or 45% in total in the next 21 years.

In Malaysia, electricity demand is forecasted to reach 18,947 MW in 2020. Therefore, the Implementation of EE is very crucial especially for

developing country like Malaysia.

Recent studies (Lafarge and United Technologies Corporation, 2009) state that buildings are responsible for at least 40% of energy use in

most countries. Thus, there must be a concrete action plan to solve this issue.

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According to McKinsey & Company ( 2010), a new study of the impact of EE in the German economy reveals that German Business, particularly in energy

–intensive sectors, could gain cost advantage against global competitor if energy productivity improves across the economy.

Besides cost effective, the most important issues is that EE contribute to the conserving of EE thus create a more sustainable environment.

Not only that, recent research ( Sood, et al. 2011) state that improving energy efficiency in buildings is one of the most cost-effective measures for

reducing carbon dioxide (CO2) emission

According to Lugmaier (2000), it would be advantageous to reduce the energy consumption of buildings to a more environmentally friendly level and to a more energy cost efficient level.

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Literature reviewTheoretical Concept-Green Building Index (GBI)

The GBI is an environmental rating system for buildings developed by PAM and ACEM.

Malaysia’s first comprehensive rating system for evaluating the environmental design and performance of Malaysian buildings.

GBI basically classified into 2 main sections which are GBI rating system and GBI rating tools.

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Derived from existing rating tools, including the Singapore Green Mark and the Australian Green Star system, but extensively modified for relevance to the Malaysian tropical weather, environmental context, cultural and social needs.

Use of the GBI is encouraged on all such projects to assess and improve their environmental attributes.

Use of the Green Building Index (Industrial) tool without formal certification by an independent accredited GBI does not entitle the user recognition from

GBI rating achieved (GBI, 2012).

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GBI Assessment Criteria

(Source: Greenbuildingindex Sdn Bhd, 2012)

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GBI Classification

(Source: Greenbuildingindex Sdn Bhd, 2012)

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Three Criteria of Energy Efficiency under GBI

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(Source: Greenbuildingindex Sdn Bhd, 2012)

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Key Factors GBI Implementation

There are several key factors had been identified that influence the implementation of EE systems according to the GBIAC.

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The Sub - Factors of TEMIF 24 / 36

Source: Simplified framework adopted from TEMIF (Chew, 2012)

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Theoretical frameworkThe researcher comes out with the following theoretical framework as the summarization of the above theory.

Energy Efficiency System

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Key Factors of Green Building Implementation

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Research Model

Source: Constructed by Amirrudin (2012)

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Research methodologyResearch Design

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Mixed Method Research

Tashakkori (2003) states mixed method research studies use qualitative and quantitative data collection and analysis techniques in either parallel or sequential.

quantitative questionnaire

qualitative interviewsemi - structured

questions direct observation

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Primary and Secondary Data Sources

Research data can be primary or secondary data. The research is

conducted by obtaining data from both primary and secondary data

sources

Colliss and Hussey (2009)

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conclusion35 / 36

Green Culture Transformation Towards Wellness Future

GenerationsTHANK YOU

1. Azri Amirrudin Email: azri_amirrudin@ymail.comLinkedin: my.linkedin.com/in/azriamirrudin

2. BC ChewEmail: bcchew@utem.edu.myLinkedin: my.linkedin.com/in/bcchewGoogle BCChew for his work.BCChew’s primary research interests:(a) Renewable Energy Development and Deployment(b) Clean Technologies Innovation and Implementation(c) Green and Sustainability PracticesAll of them are angled from social science and management perspectives.

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