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Voice Recognition vs. Augmented Reality
Todd MarksPresident & CEO
todd.marks@mindgrub.com@mindgrub
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Who’s ahead in the race?
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Voice Recognition is the ability of a machine or program to receive and interpret dictation, or to understand and carry out spoken commands.
What is Voice Recognition?
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What is Augmented Reality?
Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
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Augmented Reality::Star Trek
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Smart Phone & Tablets
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2005, Convergence of Technology
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2007, The Shift to Mobile
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Mobile Web Will Rule by 2015
Image from Mashable
Voice Recognition
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1990’s Feature Phone :: Voice Recognition
“Call Bob”
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2000’s Customer Service :: Voice Recognition
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2001 Dragon :: Voice Recognition
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2007 Ford Sync :: Voice Recognition
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2011 Siri :: Voice Recognition
Augmented Reality
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2005 NFL :: Augmented Reality
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2009, Dr. Jayfus Doswell, CEO Juxtopia LLC
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2010 Yelp :: Augmented Reality
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2010 Augmented Reality :: GEICO
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2010 Case Study: GEICO Tailgate
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2011 AR Triggers :: Location, ViaPlace
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2011 AR Triggers :: MS Kinect
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•Tweet….RT•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)
The Dawn of the Social Consumer
Next Paradigm Shift
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2012 Augmented Reality Now…
And In the Future…
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What is a Cyborg?
“We need a new legal concept of what it is to be a person”
Accelerando (2005), Charles Stross
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Who is the Winner?
Open Discussion
Todd MarksPresident & CEO
todd.marks@mindgrub.com@mindgrub
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