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This is a presentation given at Appsworld Asia on September 2, 2011. TalkBox Voice Messenger is being used as a showcase to illustrate some basics of app marketing and promotion tactics.
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Marketing and promotion to support your app launch
By someone who thinks about thisevery moment of her day
PLANNING - DEFINING YOUR APP What is your app?
Your app uniqueness
Purpose of your app?
Who are your target audience?By product / By promotional campaign
Where are your target audience?Targeted research and behavioral analysis Roll out one region at a time
EXECUTION - EVERY APP HAS 5 WEAPONS
In-app promotion
EXECUTION - EVERY APP HAS 5 WEAPONS
App store promotion
EXECUTION - EVERY APP HAS 5 WEAPONS
Own channels
EXECUTION - EVERY APP HAS 5 WEAPONS
3-rd party channels
EXECUTION - EVERY APP HAS 5 WEAPONS
Other app PR activities
Using TalkBox Voice Messenger as a showcase
WEAPON 1 - IN-APP PROMOTION In-app tutorial
6 things you need to knowabout TalkBox slideshow upon launch
WEAPON 1 - IN-APP PROMOTION Sending invitations
Multiple possible channels for usersto invite friends to join TalkBox
WEAPON 1 - IN-APP PROMOTION Viral factors
An additional feature for users to post voice tweets
WEAPON 1 - IN-APP PROMOTION Push notifications
and newsfeed
WEAPON 1 - IN-APP PROMOTION Regular app
updates
Spotlight new features in each update
WEAPON 2 - APP STORE PROMOTION App description SEO
keywords keywords in app name and distributed inside app description the first 150 words
screenshots
WEAPON 2 - APP STORE PROMOTION Secret to being featured
WEAPON 2 - APP STORE PROMOTION Monitoring app store reviews
WEAPON 3 - OWN CHANNELS Websites - help users to find you
WEAPON 3 - OWN CHANNELS Websites - download link to all available platforms
WEAPON 3 - OWN CHANNELS Websites - user guides and tutorial
WEAPON 3 - OWN CHANNELS Websites - resources for the press
WEAPON 3 - OWN CHANNELS SNS - Twitter for CS support and learn what’s trending
about your app
WEAPON 3 - OWN CHANNELS SNS - users engagement & retention campaigns
WEAPON 3 - OWN CHANNELS SNS - negative feedbacks channeling back to support email
WEAPON 3 - OWN CHANNELS Video Channel - don’t be too creative, always good
to start from the basic
WEAPON 4 - 3RD-PARTY CHANNELS
Engaging app reviewers + bloggersPaid app > promo codeFree app > good media kit + rankingTarget bloggers with a specific angleCheck Alexa global and regional ranking to aid your selection
WEAPON 4 - 3RD-PARTY CHANNELS
Being part of an affiliate network Apps cross-promotionOpening up API for other apps to use
Using advertising network Boosting brand awarenessSustaining the surge in downloadsBe localized
WEAPON 5 - OTHER APP PR ACTIVITIES Participating in events
and conferences
Event web app:appsworld.talkboxapp.com
smwf.talkboxapp.com
ROI - MEASURING EFFECTIVENESS App ranking
appannie.com
ROI - MEASURING EFFECTIVENESS User acquisition cost
user acquisition cost
user quality +quality of user information obtained
ROI - MEASURING EFFECTIVENESS Optimize user experience
go to appsworld.talkboxapp.com
TalkBox: JackieCTwitter @jacquejac
Jacqueline Chongjacqueline.chong@talkboxapp.com
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