An Entrepeneur's Perspective on Distracted Driving

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DISTRACTED DRIVINGAn Entrepreneur's Perspective

GHSA - SEPT 2010

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FOUR KEY POINTS

Use of mobile phones while driving is risky behavior

A huge and growing problem, definitely worth solving

Consumers have all the fun – less motivated to change

Corporations have all the risk – more motivated to change

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THE MOTIVE / MISSION / TEAM

In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving.

To minimize distractions for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.

THE PROBLEM

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800,000 people are currently using a mobile phone…

THE PROBLEM

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800,000 people are currently using a mobile phone…

while they drive 1

1 – National Highway Transportation Safety Administration

THE RESULT

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1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1

Cost = $40 BN 2

1 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen)2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard)

THE GOVERNMENT’S REACTION

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Distracted driving legislation enacted in…

38 states 1

1 – GHSA. Federal legislation pending (S. 1938)

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THE CONSUMER PAIN...AIN’T SO BAD

Penalties are relatively minor and easy to avoid.

Positive incentives are non-existent.

Behavioral change is best motivated by fear and greed.

THE CORPORATE PAIN…IS HUGE

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increasing crashes, costs 3 and liability 4

Driver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2

1 – NHTSA & FMCSA 2 – Career Builder. November 2009 Survey3 – $25k per crash, $150k per injury, $3.6m per fatality3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward.

THE PATENTED SOLUTION

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Software for corporate employers to ensure safe, legal and hands-free use of smart phones while driving.

Administrative PortalCreate AccountsManage PoliciesAnalyze Usage

1Optional Hands-Free Services

Listen to text and emailSpeech to text (author/reply)

3Web

ServicesLayer

DeviceServices

Layer

Client App on Smart PhoneDetects driving and applies policies

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THE CORPORATE MARKET

11Aware of the Risks

Investigating Action

Budget

Drivers

15m company-owned vehicles

60m personally-owned vehicles

75m crashes waiting to happen

Smart Phones

20m today 10m BlackBerry

43m EOY11 25m BB + Android

150% Growth (minus iPhone)

$200m market by 2014 = 10% of corporate phones

Engaged

1000 v/f at $5 p/m = 60k p/y = 50% of 1 crash/injury

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WHERE DO WE GO FROM HERE?

Modifying human behavior is hard workLaws and education are criticalFear is primary catalyst for consumer changeGreed is primary catalyst for corporate change

1 – 2010 NVTC Hot Ticket Winner, TIE 50 National Finalist, Lead 411 Hottest DC Start-Up

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THANK YOU!

Matt Howard, CEOmatt@zoomsafer.com703-362-9490