Upload
zoomsafer
View
626
Download
1
Tags:
Embed Size (px)
DESCRIPTION
ZoomSafer CEO Matt Howard's "Distracted Driving and Managing Technology" workshop presentation to the highway safety officials attending the 2010 GHSA Annual Meeting
Citation preview
1
DISTRACTED DRIVINGAn Entrepreneur's Perspective
GHSA - SEPT 2010
2
FOUR KEY POINTS
Use of mobile phones while driving is risky behavior
A huge and growing problem, definitely worth solving
Consumers have all the fun – less motivated to change
Corporations have all the risk – more motivated to change
1
3
2
4
3
THE MOTIVE / MISSION / TEAM
In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving.
To minimize distractions for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.
THE PROBLEM
4
800,000 people are currently using a mobile phone…
THE PROBLEM
5
800,000 people are currently using a mobile phone…
while they drive 1
1 – National Highway Transportation Safety Administration
THE RESULT
6
1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1
Cost = $40 BN 2
1 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen)2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard)
THE GOVERNMENT’S REACTION
7
Distracted driving legislation enacted in…
38 states 1
1 – GHSA. Federal legislation pending (S. 1938)
8
THE CONSUMER PAIN...AIN’T SO BAD
Penalties are relatively minor and easy to avoid.
Positive incentives are non-existent.
Behavioral change is best motivated by fear and greed.
THE CORPORATE PAIN…IS HUGE
9
increasing crashes, costs 3 and liability 4
Driver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2
1 – NHTSA & FMCSA 2 – Career Builder. November 2009 Survey3 – $25k per crash, $150k per injury, $3.6m per fatality3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward.
THE PATENTED SOLUTION
10
Software for corporate employers to ensure safe, legal and hands-free use of smart phones while driving.
Administrative PortalCreate AccountsManage PoliciesAnalyze Usage
1Optional Hands-Free Services
Listen to text and emailSpeech to text (author/reply)
3Web
ServicesLayer
DeviceServices
Layer
Client App on Smart PhoneDetects driving and applies policies
2
11
THE CORPORATE MARKET
11Aware of the Risks
Investigating Action
Budget
Drivers
15m company-owned vehicles
60m personally-owned vehicles
75m crashes waiting to happen
Smart Phones
20m today 10m BlackBerry
43m EOY11 25m BB + Android
150% Growth (minus iPhone)
$200m market by 2014 = 10% of corporate phones
Engaged
1000 v/f at $5 p/m = 60k p/y = 50% of 1 crash/injury
12
WHERE DO WE GO FROM HERE?
Modifying human behavior is hard workLaws and education are criticalFear is primary catalyst for consumer changeGreed is primary catalyst for corporate change
1 – 2010 NVTC Hot Ticket Winner, TIE 50 National Finalist, Lead 411 Hottest DC Start-Up