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llocadia is marketing cloud-software for marketing operations. Allocadia is a better way to manage your marketing planning, budgeting and marketing ROI. From small teams to global organizations, Allocadia helps you collaboratively manage marketing budgets without relying on spreadsheets. CMOs get visibility into investments and ROI; marketing operations can quickly answer business questions; and marketing managers have an easy-to-use system to help re-allocate investments based on results.
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Enterprise software for the CMO
adam.stewart@allocadia.com
3 Key Challenges
of the CMO
Visibility into:
marketing investments
marketing plans
return on marketing investment (ROI)
1
3
2
Investment & plan data
is in spreadsheets.
Invoices are locked in ERP.
ERP
Investment & plan data
is nowhere.
?
RegionsProductsCorporate Objectives
??
Marketing ROI data is captured
in multiple systems.
Marketing
AutomationCRM Social
Marketing
Investments
Marketing
ROI
Marketing
Planning
The Marketing ROI problem is
an information and data problem
Screenshots
manage marketing investments and plans
input marketing budgets, commits, forecasts
input marketing plans
Corporate Objective
invite users
connect to your ERP
connect to your CRM and marketing systems
connect to your CRM and marketing systems
Salesforce
Campaign Name
full BI-analytics, in a CMO dashboard
see “budget vs actual”
Plan vs Actual
see “plan by objective”
Plan by Objective
see “forecast or commit”
Plan vs Commit
And finally….
everyone can see
Return on Marketing Investment
see “return on marketing investment”
Better visual of 1 ROI report with SF logo
ROMI
KRISTINE STEUARTKATHERINE BERRYCCO & Co-founder CEO & Co-Founder
contact us
Adam Stewart
604.363.8499
adam.stewart@allocadia.com
Allocadia
1. 866. 684. 0935
www.allocadia.com
Helping CMOs and
marketing teams
achieve better
marketing ROI
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