“Agil sein” statt “Agil vorgehen”

Quarterly Briefing Berlin/Hamburg, September 2013

Case Study “Agil sein” statt “Agil vorgehen”

Claude Muller Head of New Distribution Capability (NDC) mullerc@iata.org

Michael Schultheiss Business Development Manager mschulth@thoughtworks.com

Birgitta Böckeler Lead Consultant/Developer birgitta@thoughtworks.com @birgitta410

Sprecher

Flugplan

!   IATA & NDC !   “Agil sein” statt “Agil vorgehen” !   Q&A

Simplifying the Business © COPYRIGHT IATA 2013

IATA - International Air Transport Association

Simplifying the Business © COPYRIGHT IATA 2013

Ö www.iata.org/stb

Simplifying the Business © COPYRIGHT IATA 2013

EXECUTIVE SUMMARY ä  New Distribution Capability is an IATA-led collaborative industry

initiative to build an open Internet-based data messaging standard for use in indirect distribution channels

ä  This is the modernization of 40-year-old data exchange standards developed before the Internet was invented

ä  NDC will enable greater transparency and choice for consumers through comparison shopping

ä  NDC will close the gap in product availability between the direct and indirect channels

Simplifying the Business © COPYRIGHT IATA 2013

AIR TRAVEL SHOPPING TODAY ä  Via the indirect channel

w  Search by city pair and date

w  Compare on price or time

w  Limited product information

Simplifying the Business © COPYRIGHT IATA 2013

AIR TRAVEL SHOPPING TODAY

ä  Via the direct channel, i.e. airline websites w  Internet gives airlines

opportunity to present complete offers directly via their websites

w  Airlines compete on full scope of products & services

Simplifying the Business © COPYRIGHT IATA 2013

AIR TRAVEL SHOPPING TODAY ä  Consumers can see the difference, personalize offers, and get

more choices via the direct channel

Simplifying the Business © COPYRIGHT IATA 2013

COMPARISON: HOTEL SHOPPING TODAY ä  Why isn’t the indirect air travel channel more robust, like

shopping for hotel rooms? w  Search by ratings and deals

w  Compare on value to consumer

w  Rich product information

Simplifying the Business © COPYRIGHT IATA 2013

DISTRIBUTION TOMORROW ä  Vision of a NDC-enabled industry

w  Airlines, travel agents and third party systems are already connected today but lack inter-operability

w  NDC provides a standard for those connections

w  Having a “standard” translates to lower development costs and higher implementation speed

w  The standard also facilitates content aggregation and consequently comparison shopping

Simplifying the Business © COPYRIGHT IATA 2013

DISTRIBUTION TOMORROW Ö CUSTOMER

Ö OFFER Ö BUILT FROM FILED

Ö SCHEDULES & FARES

Ö AGGREGATOR Ö SABRE Ö AMADEUS Ö TRAVELPORT

Ö FARES

Ö AIRLINE RESERVATION & INVENTORY SYSTEMS

Ö ATPCO Ö SCHEDULE

S

Ö OAG Ö AVAILABILI

TY

Ö OFFER Ö RICH

CONTENT

Ö IN

DIR

EC

T C

HA

NN

EL

Ö D

IRE

CT C

HA

NN

EL Ö OFFER

Ö NDC Ö RICH CONTENT

Ö COMMON STANDARD

Ö NEW ENTRANTS

Ö TRAVEL AGENT/OTA

Ö E-COMMERCE/WEBSITE

Simplifying the Business © COPYRIGHT IATA 2013

NDC DEMONSTRATOR ä  The art of the possible – What NDC could look like

ä  Show the benefits of the NDC standard and dispel misconceptions.

ä  ThoughtWorks selected – agile methodology, design perspective, facilitation skills, inception / fuzzy front-end.

IATA-Mitglieder TMCs

(Travel Management Companies)

Online- Reisebüros

Aggregatoren

Kurzlebig

Offline

Ungewöhnlicher Endbenutzer

“Keine Anforderungen”

Inception

Design und User Experience

Domäne

Technologien

“Wir sind uns einig.” “Aah!”

“Dann sind wir uns ja einig!”

“Oh…”

“WOW-Effekt”

Ziele & Prioritäten

Skizzen & Szenarien

Technischer Entwurf

Design/ UX

Demo

Design und UX •  Schnell in den Browser •  Skills im Team •  Ständiges Feedback •  Wiederverwendung freier Resourcen •  Schnelle Evaluation von

JavaScript-Bibliotheken

GDS

Interlining

Fare Classes

Ticket Pricing

ATPCO TMC

OTA

Segments

Stopovers

SBT DDX

PADIS

Ancillaries

TMC Prozesse

TMC Prozesse

Testdaten

Hamburg

Genf

Standup

Catchup am Nachmittag

Tagesplanung

Team-interne Story Showcases

Showcase 1x wöchentlich Retrospektiven alle 1-2 Wochen

Domäne •  Ständiges Feedback… •  … von einer breiten Auswahl

an Stakeholdern •  Kommunikation im

verteilten Team

Tech

Offline benutzbar

So simpel und effizient wie möglich

*.js  

*.js  

Bower

*.js  

Bower

Build

*.js  

Bower

Build

*.jade  *.js  

*.html   *.css  *.js  

Bower

Build

*.jade  *.js  

*.html   *.css  *.js  

Bower

Build

*.jade  *.js  

*.html   *.css  *.js  

Bower

Build

*.jade  

*.scss  *.js  

*.html   *.css  *.js  

Bower

Build

ChardinJS

Mousetrap

jQuery Underscore

RequireJS

Kontinuierliches Feedback

Continuous Deployment

Deployment *.jade  

*.scss  

*.js  

Deployment *.jade  

*.scss  

*.js  

Deployment *.jade  

*.scss  

*.js  

Build Laptop

Deployment *.jade  

*.scss  

*.js  

Build Laptop

*.html  *.css  *.js  

Deployment *.jade  

*.scss  

*.js  

Build Laptop

*.html  *.css  *.js  

Individuals and interactions

over processes and tools

Working software

over comprehensive documentation

Responding to change over following a plan

Customer collaboration over contract negotiation

“Simplicity – the art of maximizing the amount of work

not done – is essential.”

“Deliver working software

frequently.”

“At regular intervals, the team reflects on how to become more

effective, then tunes and adjusts its behavior accordingly.”

“Welcome changing requirements, even late in

development.”

“Working software is the primary measure of progress.”

“Continuous attention to technical excellence and

good design enhances agility.”

Deliver frequently

Simplicity

Reflect, tune and adjust

Welcome changing requirements

Working software is the primary measure of progress.

Continuous attention to good design

Simplifying the Business © COPYRIGHT IATA 2013

ä  Delivered a vision of a new shopping experience for air travelers in just nine weeks !!!

ä  Agile! Four days of workshops as starting point. First working prototype produced in just two weeks and then refined and extended using an iterative approach.

ä  Agile!! Regular showcases meant that issues were picked up and fixed before they could have a disruptive effect.

ä  Agile!!! Able to work flexibly and take on different roles when bottlenecks were on the horizon.

ä  Impressed with how quickly ThoughtWorks was able to get up to speed. Starting from blank canvas, demonstrator was delivered just three months after project kick-off. Very impressive!

COLLABORATION - THOUGHTWORKS

Q&A

Claude Muller Head of New Distribution Capability (NDC) mullerc@iata.org

Michael Schultheiss Business Development Manager mschulth@thoughtworks.com

Birgitta Böckeler Lead Consultant/Developer birgitta@thoughtworks.com @birgitta410

Mehr Informationen: www.iata.org/stb www.thoughtworks.com/clients/iata www.thekua.com/atwork/2013/05/being-agile-instead-of-doing-agile

Vielen Dank!