Advantech's Progression Story

Progressing the Advantech Story

Progressing the Advantech Story

Critical Change in the Past 30 Years

Transformation 1985 From System Integrator to Product Producer

1987 From Taiwan to Global Market

Brand as Core Competence 1992 Channel Development

Paradigm Shift and Org. Change 2000 “ Greater China Homeland ” Strategy

2005 “Global Integrated Enterprise” Strategy 2012“ Stakeholder Balance” Philosophy

Advantech beginnings…

Back in the 1980s-- the dream of three young HP Taiwan engineers

Advantech starts in a kitchen ATS (Automatic Test System) 83~85

Transformation 1985 From System Integrator to Product Producer

Transformation IEEE-488 ATS

1985 IEEE-488 ATS

Transformation First IPC

1990 First IPC

Transformation ADAM-4000 Series

1992 ADAM-4000 Series

Transformation 1987 From Taiwan to Global Market

Phase 1 Phase 2

From Taiwan to Global Market First Trade Shows

1987 Comdex Fall

From Taiwan to Global Market First Worldwide Office

1987 San Jose Office

From Taiwan to Global Markets

First Overseas Building

1998 Beijing Office

From Taiwan to Global Markets Germany Office

1993 Germany Office

From Taiwan to Global Markets Worldwide Presence—Taiwan

Neihu HQ Yang Guang Building

Xindian Office Donghu Manufacture Center

Taichung Office

Kaohsiung Office

RMA center for Europe / Russia

Shanghai Office Beijing (China Headquarters)

Hangzhou Office Nanjing Office

Shenzhen Office

Guangzhou Branch

From Taiwan to Global Markets Worldwide Presence—China

From Taiwan to Global Markets Worldwide Presence—China

RMA center for Europe / Russia

Kunming Office Fuzhu Office

Xi An Office Wuhan Office

ChengDu Branch

Shenyang Off

From Taiwan to Global Markets Worldwide Presence—Asia

RMA center for Europe / Russia

Japan Osaka India Bangalore

Korea Seoul

Japan Tokyo

Russia Moscow

RMA center for Europe / Russia

Malaysia Penang Singapore (SAP Headquarters)

Indonesia Jakarta Thailand Bangkok

Malaysia Jaya

From Taiwan to Global Markets Worldwide Presence—South Asia Pacific

From Taiwan to Global Markets Worldwide Presence—Australia

RMA center for Europe / Russia

Australia Melbourne Australia Sydney

From Taiwan to Global Markets Worldwide Presence—America

RMA center for Europe / Russia

US Irvin US Milpitas

US Cincinnati Brazil Sao Paulo

RMA center for Europe / Russia

Germany Düsseldorf Germany München The Netherlands Breda

UK Reading France Colombes

From Taiwan to Global Markets Worldwide Presence—Europe

RMA center for Europe / Russia

Poland Warsaw Italy Milano

The Netherlands Eindhoven Germany Amberg

From Taiwan to Global Markets Worldwide Presence—Europe

Brand as Core Competence Smile Curve Approves Advantech Brand

服務/內容

Product Development

R&D/ Industrial Standard

Material & Logistics

Manufacturing

Sales Network

Marketing

Brand

Service/Content

Brand as Core Competence Progressing the Advantech Brand Story

Brand as Core Competence The Advantech Story in Images

2005

2007

2009

2011

Brand as Core Competence Global Solution Day

From Brick-and-Mortar to Virtual

Brand as Core Competence Marketing Transformation

Brand as Core Competence Taiwan Top 20 Global Brands

The “Taiwan Top 20 Global Brands” survey is conducted by The China External Trade Development Council and Interbrand, a London based Branding Consulting company.

Advantech’s 2012 brand value increased 8% compared to the previous year.

Year Rank Brand Value (USD Millions)

2003 11 N/A 2004 10 195 2005 11 N/A 2006 12 N/A 2007 13 232 2008 10 299 2009 12 204 2010 12 197 2011 10 241

Brand as Core Competence Global IPC Leader

Worldwide Market Share 26%

Brand as Core Competence 1992 Channel Development

Phase 1 Phase 2

0人參加 Brand as Core Competence World Partner Conference

網際網路 世代

The Intelligent Planet is Happening

個人電腦 世代 大型與迷你電腦

世代

Paradigm Shift Affects Organizational Change

1980 Personal Computer

1995 Internet & www

Source: IBM Louis V. Gerstner, Jr.

個人電腦世代

網際網路世代

Paradigm Shift Affects Organizational Change

Source: IBM Louis V. Gerstner, Jr.

Paradigm Shift Affects Organizational Change

1995~2008 Connected eWorld

1995 Internet & www 網際網路世代

Intelligent Planet 智能地球世代

2010

Source: IBM Louis V. Gerstner, Jr.

Paradigm Shift Affects Organizational Change

2008~ The Coming of Intelligent Planet

Intelligent Planet Era 智能地球世代

2010

2025

Paradigm Shift Affects Org. Change

掌握產業趨勢 啟動變革

2003 “Greater China Homeland” Strategy

以產業造福世界 把榮耀帶回家鄉

“Greater China Homeland”

Kunshan Manufacturing Center was Built

2003 Kunshan

Manufacturing Center

Advantech Collaboration Design Campus Opening Second Qtr 2013

2005 Global Integrated Enterprise (GIE)

GIE Globally Integrated Enterprise

To Serve Global Market via

Worldwide Resources & Talents

ANA

Intercon.

AEU

Asia SAP

ACN

Sector Sales Organization Geo-region Based

N. America RBU (Product Oriented)

Automation

Embedded System

Emb’Core

i-Services

AOnline

DMSO

RBU (Geo Oriented)

North America

Europe

China

Asia

Inter.

SBU (Product Oriented)

IAG

ESG

ECG

SAG

AOnline

DMS

Sector Sales Organization 1.0

Organizational Transformation From Geographic & Product Driven to Industry & Application Driven

BG/SBU

IMAX Roadmap Quality Product 3-Year Projection

BG/SBU ABP

RB

U C

OE C

OR

P C

OE

Global Sector Strategy Planning Resource Allocation Target Mkt & Customer

HQ Sector ABP

Industry Focus Solid Execution Customer Services

RBU Sector ABP

Business Support

Global Sector BG/SBU

IAG

ESG

ECG

NCG

ACG

SAG

AC-DMS

AOnline

D&C Channel

Automation KA (VM)

Emb’core

Intelligent System

Gaming

Network & Communication

Digital Healthcare

Digital Logistic

Smarter Digital Signage

ANA

ACN

ATW

Asia

Inter.

AEU

Region

Organizational Transformation

HQ & RBU Back up

Region

COE

HR/IT/ Business Alliance Finance Partner

CTOS/RMA

Sector Sales Head

HQ HQ COE

HQ Sector

HR/IT/ Business Alliance Finance Partner

CTOS/RMA

2012 Stakeholder Balance Philosophy

LITA Stakeholder Capitalism

From stockholder focus to stakeholder balance

Stakeholders include

Employees, Customers, Society, Shareholders

2012 Stakeholder Balance Philosophy

2012 Stakeholder Balance Philosophy Corporate Social Responsibility Award

2006 Global Views Magazine CSR Award 2007 Global Views Magazine CSR Award 2012 CommonWealth Magazine CSR Award

2012 Stakeholder Balance Philosophy 1st Advantech CSR Report

Advantech Corporate Citizenship Website

Advantech CSR Report

Advantech Corporate Citizenship Handbook

2012 Stakeholder Balance Philosophy Continuously Academy Collaboration

2012 Stakeholder Balance Philosophy Advantech Beautiful LifE

2012 Stakeholder Balance Philosophy WW Cycling with Advantech @30

Progressing the Advantech Story

不斷創新的本質 Endless Innovation as Essence

全球化的經營策略 Globalization as a Way to Go

經營全球品牌 Global Branding as Business Strategy

願景、人才、文化是成長的基礎 Vision, Talent & Culture as Growth Foundation

What makes Advantech Today