Adelaide social media forum - RiAus

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Presentation at the Adelaide social media forum by Petra Dzurovcinova from RiAus, titled 'Using social media to engage people with science through news and events'

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“Anything is Possible.”Prof Brian Schmidt, Nobel Prize winner

Curiosity

Imagination

Research

Emotion

RiAus @ The Science Exchange

Discovering the wonders of science

Back to the Drawing Board

Pick Your Tools – Test, Review, Analyse

Case Study One: Livestreaming

Key Messages

• Pick the path of least resistance• Try, Test, Review• Free vs Paid tools• Building partnerships• Communication plan• Join in on national & global events

Case Study Two:Embracing Your

Community

Ambassadors of science

Key Messages

• There are passionate people in every industry, find them and engage them

• Start small and then scale out• It’s a community, lead them, but let them

show who they are• Support, train them and prepare guidelines• You are the editor and a publisher, they are

your writers

Case Study Three:

A Week in Science

Key Messages

• Training and empowering staff • Pick the right tools – test, review, adjust• Twitter – our weapon of choice – wide

outreach, hashtags, engaged audiences• Building partnerships• Be interesting

Any questions?

Get in touch:Petra Dzurovcinova– pdzurovcinova@riaus.org.au– @Ri_Aus– Facebook.com/RiAus

Thank you!

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