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Presentation at the Adelaide social media forum by Petra Dzurovcinova from RiAus, titled 'Using social media to engage people with science through news and events'
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“Anything is Possible.”Prof Brian Schmidt, Nobel Prize winner
Curiosity
Imagination
Research
Emotion
RiAus @ The Science Exchange
Discovering the wonders of science
Back to the Drawing Board
Pick Your Tools – Test, Review, Analyse
Case Study One: Livestreaming
Key Messages
• Pick the path of least resistance• Try, Test, Review• Free vs Paid tools• Building partnerships• Communication plan• Join in on national & global events
Case Study Two:Embracing Your
Community
Ambassadors of science
Key Messages
• There are passionate people in every industry, find them and engage them
• Start small and then scale out• It’s a community, lead them, but let them
show who they are• Support, train them and prepare guidelines• You are the editor and a publisher, they are
your writers
Case Study Three:
A Week in Science
Key Messages
• Training and empowering staff • Pick the right tools – test, review, adjust• Twitter – our weapon of choice – wide
outreach, hashtags, engaged audiences• Building partnerships• Be interesting
Any questions?
Get in touch:Petra Dzurovcinova– [email protected]– @Ri_Aus– Facebook.com/RiAus
Thank you!