access to government

Access to government (and

the media)

Barry Saunders, Research Coordinator – Democratic Renewal, Centre for Policy

Development(also: WWF / Earth Hour)

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http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email contact@cpd.org.au

Two sections• Research• Mission

• Search terms

• Setting up automated search

• General search

• Hansard search

• Advanced research

• Outreach• Twitter

• Facebook

• Blogs

• Wikipedia

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What do you doWhat does your organisation / campaign do, in

one sentence?

Three common terms for what you do?

What is the cycle of what you do?

Is it time limited, or timeless?

Legislative, or popular movement?

Local, global or both?

Who are your likely partners?

How do you view the role of government?

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Working out strategy

Where do you want to be seen?

What do you want to be seen to be doing?

When do you want to be seen?

Are you proactive or reactive?

Do you want to engage with the mainstream media?

Do you operate on a moral, political, logical or emotive level?

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Finding your place

Who are your allies?

Who are your critics?

Who are your supporters?

Where are your supporters?

Who are you?

What are your issues?

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Tech understanding: websites and email.

There are more technical tools, but let's keep this manageable. The tools are there for when you need them.

If you use RSS, most of these ideas work well with RSS. If not, email works too.

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Get out your notepad

Write down: names of people involved

Issues you cover

People who love you

People who hate you

People you like

Politicians who are relevant

Public figures who are relevant

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Google alerts

Create as many as you need

Put term in quotation marks to avoid erroneous results

Pick an appropriate frequency

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Hansard

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Tracking politicianshttp://Greensmps.org.au

http://kevinpm.com.au/

http://malcolmturnbull.com.au/Home/tabid/36/Default.aspx

http://openaustralia.org (Hansard, Parliament)

http://projectdemocracy.com (Senate)

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Government blogs

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Advanced research and outreach

Blogs.com.au + RSS

Wikipedia alerts

Wikileaks alerts

Cryptome.org

Sourcewatch.org

Blog subscriptions

http://technorati.com/

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Outreach

Does your organisation need to be on top of the news?

How rapidly?

Less about damage control, more about avoiding misunderstandings and correcting errors early

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Social mediaAsk yourself: why do I want to use social

media?

Some good reasons: reaching community

Promoting self, raising visibility

Interacting with supporters, journalists, politicians

Early warning system for PR issues

Not a broadcast medium. Expect some pushback.

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Don'tDo not: create a blog if you can't update it regularly (3 times a week at a minimum)

Do not: recreate the wheel. Tools are there, use them. You do not need your own social network.*

Do not: create a social media space and then just use it to push your content

Do not: allocate half an hour a week of social media time to an intern and expect it to work

Do not: listen to hucksters who promote SEO and FAST RESULTS OMG OMG

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DoDo: signup for an account on the major social media spaces with your most common organisation name, even if you don't intend to use the site.

Do: involve all your organisation's members in the discussion of what to do with your social media.

Do: take your time getting to know the appropriate register of the medium

Do: allocate enough time to do it well. A good social media strategy can save you a lot of grief and can bring in supporters. Treat it as an important part of your campaign, and it will reward you.

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Twitter

Yeah, it's the flavour of the month.

Even so. You can reach opinion makers, journalists, celebrities, business people.

You can get wind of PR issues very early, and make corrections before they blow up.

You can monitor using keywords.

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Twitter

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Twittersearch

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Twitter search

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Government blogs

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People on TwitterPoliticians

http://twitter.com/kevinruddpm

http://twitter.com/turnbullmalcolm

http://twitter.com/greensmps

Fake (but funny)

http://twitter.com/stephenconroy

http://twitter.com/wilsontuckey

http://twitter.com/senatorfielding

Journalists:

http://laurelpapworth.com/australian-journalists-on-twitter/

Organisations:

http://twitter.com/centrepolicydev

http://twitter.com/WWF_Australia

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FacebookHave a facebook page with contacts, events

Facebook group if you think it's useful

Facebook app – seriously think about why. And then think again. Possibly a third time. (and then don't do it.)

Can be good for early warning

Tactical use can be good – 5 million strong etc. But only of use as a peg for a new story (and even that is rare)

Seriously, don't make a facebook app.

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MySpace

Yeah, have one if you have to.

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BlogsDo you need one?

What's your publishing output?

Do you want comments and feedback? (Really? Why?)

Would you be better served by commenting (and guest posting) on other blogs?

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Linkshttp://twitter.com

http://facebook.com

http://myspace.com

http://openaustralia.org

http://projectdemocracy.com

http://wikileaks.org

http://cryptome.org

http://sourcewatch.org

http://cpd.org.au

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