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Barry's presentation on Access to Government from the Ideas Festival
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Access to government (and
the media)
Barry Saunders, Research Coordinator – Democratic Renewal, Centre for Policy
Development(also: WWF / Earth Hour)
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http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Two sections• Research• Mission
• Search terms
• Setting up automated search
• General search
• Hansard search
• Advanced research
• Outreach• Twitter
• Blogs
• Wikipedia
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
What do you doWhat does your organisation / campaign do, in
one sentence?
Three common terms for what you do?
What is the cycle of what you do?
Is it time limited, or timeless?
Legislative, or popular movement?
Local, global or both?
Who are your likely partners?
How do you view the role of government?
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Working out strategy
Where do you want to be seen?
What do you want to be seen to be doing?
When do you want to be seen?
Are you proactive or reactive?
Do you want to engage with the mainstream media?
Do you operate on a moral, political, logical or emotive level?
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Finding your place
Who are your allies?
Who are your critics?
Who are your supporters?
Where are your supporters?
Who are you?
What are your issues?
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Tools
Tech understanding: websites and email.
There are more technical tools, but let's keep this manageable. The tools are there for when you need them.
If you use RSS, most of these ideas work well with RSS. If not, email works too.
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Get out your notepad
Write down: names of people involved
Issues you cover
People who love you
People who hate you
People you like
Politicians who are relevant
Public figures who are relevant
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Google alerts
Create as many as you need
Put term in quotation marks to avoid erroneous results
Pick an appropriate frequency
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Hansard
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http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Tracking politicianshttp://Greensmps.org.au
http://kevinpm.com.au/
http://malcolmturnbull.com.au/Home/tabid/36/Default.aspx
http://openaustralia.org (Hansard, Parliament)
http://projectdemocracy.com (Senate)
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Government blogs
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Advanced research and outreach
Blogs.com.au + RSS
Wikipedia alerts
Wikileaks alerts
Cryptome.org
Sourcewatch.org
Blog subscriptions
http://technorati.com/
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Outreach
Does your organisation need to be on top of the news?
How rapidly?
Less about damage control, more about avoiding misunderstandings and correcting errors early
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Social mediaAsk yourself: why do I want to use social
media?
Some good reasons: reaching community
Promoting self, raising visibility
Interacting with supporters, journalists, politicians
Early warning system for PR issues
Not a broadcast medium. Expect some pushback.
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Don'tDo not: create a blog if you can't update it regularly (3 times a week at a minimum)
Do not: recreate the wheel. Tools are there, use them. You do not need your own social network.*
Do not: create a social media space and then just use it to push your content
Do not: allocate half an hour a week of social media time to an intern and expect it to work
Do not: listen to hucksters who promote SEO and FAST RESULTS OMG OMG
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
DoDo: signup for an account on the major social media spaces with your most common organisation name, even if you don't intend to use the site.
Do: involve all your organisation's members in the discussion of what to do with your social media.
Do: take your time getting to know the appropriate register of the medium
Do: allocate enough time to do it well. A good social media strategy can save you a lot of grief and can bring in supporters. Treat it as an important part of your campaign, and it will reward you.
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Yeah, it's the flavour of the month.
Even so. You can reach opinion makers, journalists, celebrities, business people.
You can get wind of PR issues very early, and make corrections before they blow up.
You can monitor using keywords.
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Twittersearch
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Twitter search
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Government blogs
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
People on TwitterPoliticians
Real:
http://twitter.com/kevinruddpm
http://twitter.com/turnbullmalcolm
http://twitter.com/greensmps
Fake (but funny)
http://twitter.com/stephenconroy
http://twitter.com/wilsontuckey
http://twitter.com/senatorfielding
Journalists:
http://laurelpapworth.com/australian-journalists-on-twitter/
Organisations:
http://twitter.com/centrepolicydev
http://twitter.com/WWF_Australia
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
FacebookHave a facebook page with contacts, events
Facebook group if you think it's useful
Facebook app – seriously think about why. And then think again. Possibly a third time. (and then don't do it.)
Can be good for early warning
Tactical use can be good – 5 million strong etc. But only of use as a peg for a new story (and even that is rare)
Seriously, don't make a facebook app.
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
MySpace
Yeah, have one if you have to.
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
BlogsDo you need one?
What's your publishing output?
Do you want comments and feedback? (Really? Why?)
Would you be better served by commenting (and guest posting) on other blogs?
______________________________________________________________________________________________________________________________________________
http://cpd.org.au | Level 7, 280 Pitt St, Sydney 2000 Phone 02 9264 0263 | Email [email protected]
Linkshttp://twitter.com
http://facebook.com
http://myspace.com
http://openaustralia.org
http://projectdemocracy.com
http://wikileaks.org
http://cryptome.org
http://sourcewatch.org
http://cpd.org.au
