Accelerate Your Local Movement Using Social Media

to accelerate your local movement

using social media

slideshare.net/brianbarela

twitter.com/brianbarela

how do I get informationabout my movement to spread?

observe, experiment, measure, modify

we love to shout!

if you were a new student,what are some reasons why

these updates might not help you attend these

events?

what really spreads

Visual

Culture

250 Million

90 Billion

Relevance

.002%

90%

Observe

+

Imagine the possibilities!

Experiment

“experimentation isn’t a luxury, it’s a must.”--jean case

ThankGod!

Experiment

Measure

are you looking?

Modify

Cultural + Structural

Cultural

Structural

you will accelerate your local ministry if you experiment, measure, and modify online communications

Observe

Experiment

Measure

Modify

Critical Elements of an online story

Media Rich (photo, video)

Taps into what is already being talked aboutAsks for a response (“like,” “comment”)Short

How to Observe & Uncover Trends

Facebook Lists

Twitter Search (search.twitter.com)

RSS

Maximizing Facebook Photos

3 Photos at a Time Most Compelling“Share” Button--Invite people to share

video

animoto, short youtube