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MinistryNet Bangkok 2011
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to accelerate your local movement
using social media
slideshare.net/brianbarela
twitter.com/brianbarela
how do I get informationabout my movement to spread?
observe, experiment, measure, modify
we love to shout!
if you were a new student,what are some reasons why
these updates might not help you attend these
events?
what really spreads
Visual
Culture
250 Million
90 Billion
Relevance
.002%
90%
Observe
+
Imagine the possibilities!
Experiment
“experimentation isn’t a luxury, it’s a must.”--jean case
ThankGod!
Experiment
Measure
are you looking?
Modify
Cultural + Structural
Cultural
Structural
you will accelerate your local ministry if you experiment, measure, and modify online communications
Observe
Experiment
Measure
Modify
Critical Elements of an online story
Media Rich (photo, video)
Taps into what is already being talked aboutAsks for a response (“like,” “comment”)Short
How to Observe & Uncover Trends
Facebook Lists
Twitter Search (search.twitter.com)
RSS
Maximizing Facebook Photos
3 Photos at a Time Most Compelling“Share” Button--Invite people to share
video
animoto, short youtube