A2 Cross Media Promotion Campaign Analysis

L/O What makes a good print promotional

campaign?

Analysis of a digipak & poster

L3 – What are the typical design conventions of your genre?L4 – What is the mode of address and iconography used by your selected artist?

What do we analyse?

Main Image – shot type & mise-en-sceneTypography – Connotations of font and different fontComposition – positioning of subject and fontColour scheme – what is the range of colour used?

Mode of address – what language is used, how does it “speak” to its audience?Iconography – what symbols or objects are used to represent the artist or genre?

Music Genre:

Main Image

Composition / Layout Colour Scheme

Typography & Language

a) Shot typeb) Mise-en-scenec) Background images

a) Cropping of main imageb) Position of main imagec) Size & position album named) Size & position artist name

a) Most prominent colourb) Supporting coloursc) Overall colour pallette

a) Describe the type of typographyb) What colour is the fontc) How does the cover speak to the

audience?

Measurement Front Cover Back Cover Left Cover CD Template Spine

Height: ___________

Width: ___________

Spine: ___________

Artist Name: ____________________

Album Name: ____________________

Artist Imagery: ____________________

Track listing1. _______________

2. _______________

3. _______________

4. _______________

5. _______________

6. _______________

7. _______________

8. _______________

9. _______________

Barcode

Album Credits__________________

__________________

Label Copyright / Logo__________________

__________________

Main image: ____________________

Background Image:

____________________

Song Title:

____________________

Song lyrics: ____________________

____________________

____________________

____________________

____________________

____________________

____________________

____________________

____________________

____________________

____________________

____________________

Circular Image: ____________________

Background Image:

____________________

Label logo:

____________________

Label copyright: ____________________

____________________

____________________

____________________

Artist name: ____________________

Album name:

____________________

Label logo:

____________________

Background image:

Digipak Conventions

Past students work

Music Genre:

Imagery

Layout Cross Media Promotion

Typography & Language

a) Shot of artist – shot type, costume, poseb) Background imagesc) Shapes and styled) Use of logoe) Colour scheme

a) Cropping of main imageb) Foreground / backgroundc) Size & position of logod) Cropping of additional

imagery ( single or album cover etc.)

a) Label logob) Where can the audience buy

the album / single?c) How many platforms can the

audience buy the music on?

a) Describe the type of typographyb) What colour is the fontc) How does the advert speak to the

audience? d) Reviews from music press

Music Genre:

Imagery

Layout Cross Media Promotion

Typography & Language

a) Shot of artist – shot type, costume, poseb) Background imagesc) Shapes and styled) Use of logoe) Colour scheme

a) Cropping of main imageb) Foreground / backgroundc) Size & position of logod) Cropping of additional

imagery ( single or album cover etc.)

a) Label logob) Where can the audience buy

the album / single?c) How many platforms can the

audience buy the music on?

a) Describe the type typographyb) What colour is the fontc) How does the advert speak to the

audience? d) Reviews from music press

Cross Media Promotion CampaignYOU MUST analyse the poster and digipak of the same artist. Print out in colour

and annotate by hand. You could also do this on a detail Powerpoint presentation or as a creative blogpost.

1. Introduce the artist, the album and the genre2. Begin with the analysis of the front cover of the album3. Then analyse the back cover of the album4. Analyse the other panels of the digipak5. Analyse the CD (if possible)6. Then analyse the POSTER

ALL:

Concluding paragraphL3 – What are the typical design conventions of the genre you analysed?L4 – What is the mode of address and iconography used by your selected artist?

Use as much technical language as possible. Try and relate each point to audience appeal and the genre of the music.