AMResorts’ promotional campaign designed to increase bookings through promotion & social media campaign during the month of April.

Campaign Details

Hamburger Festival Offer DetailsBooking Window: Now to April 30, 2013Travel Window: April 1, 2013 – April 30, 2013Contest Dates: March 18, 2013 - April 1, 2013

Offer Details:• Book and stay at select resorts* during the month of April to enjoy the Hamburger Festival.

• Hamburger Festival: Various restaurants at participating resorts offer 10 mouthwatering varieties of hamburgers.

• In-Resort Contests: Guests have opportunities to win 3- and 7-night stays through in-resort contests hosted by each resort.

• Participating Resorts*: • Zoëtry Wellness & Spa Resorts: Zoëtry Paraiso de la Bonita Riviera Maya• Secrets Resorts & Spas: Secrets Capri Riviera Cancun, Secrets Silversands Riviera Cancun, Secrets

Maroma Beach Riviera Cancun, Secrets The Vine Cancun and Secrets Aura Cozumel• Dreams Resorts & Spas: Dreams Cancun Resort & Spa, Dreams Riviera Cancun Resort & Spa,

Dreams Tulum Resort & Spa and Dreams Puerto Aventuras Resort & Spa• Now Resorts & Spas: Now Jade Riviera Cancun and Now Sapphire Riviera Cancun • Sunscape Resorts & Spas: Sunscape Sabor Cozumel

Campaign Details

Goals & Objectives

• AMResorts’ social media campaign designed to drive bookings at participating properties during the month of April and inform past, present and future guests of the Hamburger Festival.

• Leverage Facebook, Twitter, Instagram and Pinterest to expand reach and social media fan base - in return driving sales at all resorts.

• Target consumer databases in order to drive bookings.

Campaign Tool Kit

Consumer Email Blast

• Target audience: Consumers

• Clicks through to all brands’ booking engines and participating properties’ Facebook pages

• Social media sharing capabilities on our brand pages to create a viral component

Campaign Tool Kit

In-Resort Posters

• Target audience: Resort guests during month of April

• Printed promotional piece displayed at various locations at the participating properties to pique interest and increase awareness of the festival

Campaign Tool Kit

Special Offer Pages & Banners

• Target audience: Consumers

• Special Offer pages created and placed on all brand websites to drive business and promote the social media contest

• Banners designed to drive business placed on the all brand websites

Campaign Tool Kit

Facebook Contest

• Entrants have chance to win a 3-night stay

• How to win:• ‘Like’ the participating

resorts’ Facebook pages• Select toppings to build

your perfect hamburger

• Designed to increase fanbase and exposure in key social media platforms