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Presentation from the 2011 Android Open conference
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Copyright (c) 2011 CommonsWare, LLC
50 Business Models in 20 Minutes
(a lessigdeck)
Copyright (c) 2011 CommonsWare, LLC
what is a business model?
Copyright (c) 2011 CommonsWare, LLC
what you are selling
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who is supposed to be buying
Copyright (c) 2011 CommonsWare, LLC
1. paid apps to individual users
Copyright (c) 2011 CommonsWare, LLC
hot dogs
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alternatives?
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meta-models
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selling apps
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2. bulk licenses to OEMs
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3. bulk licenses to enterprises
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4. bulk licenses to service providers
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5. bulk licenses to content providers
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6. Kickstarter
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7. appbakr
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freemium
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product = users
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give away the app...
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8. sell content
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9. sell extensions and plug-ins
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10. sell themes, skins, art
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11. sell ads
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12. sell sponsorships
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13. sell transactions
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14. sell the API or SDK
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15. sell analytics
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16. sell the Web site account
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17. sell individual support
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18. sell enterprise support
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19. sell products via referral engines
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20. sell premium placement
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21. sell directed development
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22. sell less-annoying app
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23. sell better app
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24. sell the tablet or TV app
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25. sell the desktop app
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pickaxes for gold miners
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app as proof of mad sk1llz
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26. freelance developer
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27. porting specialist
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28. testing specialist
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29. training
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29. trainingX
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30. device test farm
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31. analytics service
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32. promotion service
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33. end-user support service
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SME
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product = your expertise
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apps = proof of expertise
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34. cross-platform consultant
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35. mobile UX maven
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36. i18n and 110n expert
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37. accessibility answers
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38. promotion pundit
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39. accessory advocate
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40. remixer of ROMs
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ecosystem
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41. enterprise distribution tools
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42. developer tools
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43. commercial components
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44. jobs and consulting matchmaker
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45. talent agent
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46. app market agent
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47. OEM licensing agent
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48. component catalog
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49. books
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49. booksX
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50. modded device market
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51. bugdroid merch
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52. tasty treat statue manufacturing
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53. bugdroid mascot at parties
Copyright (c) 2011 CommonsWare, LLC
hot dogs?
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