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Voices.com got to 10,000 fans on Facebook within 1 year! Find out how we did it and how you can too.
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10,000 Facebook Fans How We Did It and You Can Too!
David Ciccarellidavid@voices.com
Saturday, February 26, 2011
Today’s Talking Points
Facebook Statistics The Challenge Social Media Guidelines The 10,000 Fan Goal Daily Activities Weekly Contests Reporting and Analytics The Results
Saturday, February 26, 2011
How It Works
1. Clients post jobs2. Auditions are uploaded by the pros at Voices.com3. Client selects the best candidate for the job and makes payment4. Talent completes recording and makes files available for download
Saturday, February 26, 2011
An Industry Revolution
Saturday, February 26, 2011
Customer Success Stories
๏ Save $3000 in administrative costs on each project
๏ Most projects are completed within 24-48 hours๏ Choose from 25,000 professionals in over 100 languages
๏ Success rate of 94%
Saturday, February 26, 2011
Facebook Statistics
Saturday, February 26, 2011
People on Facebook
๏ More than 500 million active users๏ 50% of our active users log on to Facebook in any given day๏ Average user has 130 friends๏ People spend over 500 billion minutes per month on Facebook
Saturday, February 26, 2011
Activity on Facebook
๏ There are over 160 million objects that people interact with
๏ Average user is connected to 60 pages, groups and events๏ Average user creates 70 pieces of content each month
๏ More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Saturday, February 26, 2011
The Challenge
Saturday, February 26, 2011
Facing Reality
๏ Businesses have a difficult time establishing trust
๏ Most of the trust was built up with Cofounder, Stephanie
๏ The Voice Acting Hub was a group, but didn’t provide metrics
๏ The Fan Page was new, so we were starting from scratch
Saturday, February 26, 2011
Goals
Saturday, February 26, 2011
Goals and Key Performance Indicators
๏ The goal is the milestone.
๏ The key performance indicator (KPI) lets you know if you are on
track on a daily, weekly or monthly basis.
๏ The KPIs included # of posts daily, # of impressions, # story likes
๏ 5,000 Facebook Fans by Sept 1
๏ 10,000 Facebook Fans by Jan 1
Saturday, February 26, 2011
The Framework
Saturday, February 26, 2011
Setting Up The Framework for Success
๏ Write a Social Media Guidelines document
๏ Define appropriate activities
๏ Assign roles and responsibilities
๏ Create a posting schedule
๏ Agree upon metrics and how you measure success
Saturday, February 26, 2011
Social Media Marketing
Saturday, February 26, 2011
Social Media Marketing
Saturday, February 26, 2011
Saturday, February 26, 2011
Activities
Saturday, February 26, 2011
Blogs
Saturday, February 26, 2011
Podcasts
๏ New podcasts weekly
๏ Listen online or in iTunes๏ Hear from coaches on a
variety of topics
๏ Follow-up discussion on Facebook page
Saturday, February 26, 2011
Videos
Saturday, February 26, 2011
Infographics
๏ Visually display statistics in a compelling and meaningful way.
๏ Encourage people to post the infographic on their blog and share their posts.
Saturday, February 26, 2011
Weekly Contests
Saturday, February 26, 2011
Scavenger Hunts๏ We post a question and people answer in the comments.
Saturday, February 26, 2011
Photo Contests
๏ Upload a picture of yourself that included the Voices.com website
on a screen in the background.
Saturday, February 26, 2011
Saturday, February 26, 2011
The Results
Saturday, February 26, 2011
Monthly Numbers
Saturday, February 26, 2011
Hitting Your Goal
Saturday, February 26, 2011
Thank You!
Saturday, February 26, 2011
10,000 Facebook Fans How We Did It and You Can Too!
David Ciccarellidavid@voices.com
Saturday, February 26, 2011
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