10,000 Facebook Fans: How you can do it too!

10,000 Facebook Fans How We Did It and You Can Too!

David [email protected]

Saturday, February 26, 2011

Today’s Talking Points

Facebook Statistics The Challenge Social Media Guidelines The 10,000 Fan Goal Daily Activities Weekly Contests Reporting and Analytics The Results


How It Works

1. Clients post jobs2. Auditions are uploaded by the pros at Voices.com3. Client selects the best candidate for the job and makes payment4. Talent completes recording and makes files available for download


An Industry Revolution


Customer Success Stories

๏ Save $3000 in administrative costs on each project

๏ Most projects are completed within 24-48 hours๏ Choose from 25,000 professionals in over 100 languages

๏ Success rate of 94%


Facebook Statistics


People on Facebook

๏ More than 500 million active users๏ 50% of our active users log on to Facebook in any given day๏ Average user has 130 friends๏ People spend over 500 billion minutes per month on Facebook


Activity on Facebook

๏ There are over 160 million objects that people interact with

๏ Average user is connected to 60 pages, groups and events๏ Average user creates 70 pieces of content each month

๏ More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.


The Challenge


Facing Reality

๏ Businesses have a difficult time establishing trust

๏ Most of the trust was built up with Cofounder, Stephanie

๏ The Voice Acting Hub was a group, but didn’t provide metrics

๏ The Fan Page was new, so we were starting from scratch


Goals


Goals and Key Performance Indicators

๏ The goal is the milestone.

๏ The key performance indicator (KPI) lets you know if you are on

track on a daily, weekly or monthly basis.

๏ The KPIs included # of posts daily, # of impressions, # story likes

๏ 5,000 Facebook Fans by Sept 1

๏ 10,000 Facebook Fans by Jan 1


The Framework


Setting Up The Framework for Success

๏ Write a Social Media Guidelines document

๏ Define appropriate activities

๏ Assign roles and responsibilities

๏ Create a posting schedule

๏ Agree upon metrics and how you measure success


Social Media Marketing


Social Media Marketing



Activities


Blogs


Podcasts

๏ New podcasts weekly

๏ Listen online or in iTunes๏ Hear from coaches on a

variety of topics

๏ Follow-up discussion on Facebook page


Videos


Infographics

๏ Visually display statistics in a compelling and meaningful way.

๏ Encourage people to post the infographic on their blog and share their posts.


Weekly Contests


Scavenger Hunts๏ We post a question and people answer in the comments.


Photo Contests

๏ Upload a picture of yourself that included the Voices.com website

on a screen in the background.



The Results


Monthly Numbers


Hitting Your Goal


Thank You!


10,000 Facebook Fans How We Did It and You Can Too!

David [email protected]


Technology

10,000 Facebook Fans: How you can do it too!