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Especially for Social Media Week Rotterdam my brand new presentation on sports, athletes, story telling, social media, quantified self and how to monetize this all.
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The transparent athlete
Social Media Week Rotterdam 2014
The transparant athlete
It takes people to tell a story, it takes stories to build a brand
You know me
You know me
It's a digital world
When will internet video overtake TV? "That already happened."
!
Eric Schmidt, CEO Google (in 2012)
Nike Inc. (NKE)'s latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days. !Then it went to television.
Social media worldwide
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Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine
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Global sports industry value: $350 - $450 billion
Global sneaker + clothing market = $ 180 billion
Global sport drinks/nutrients market = $ 55 billion
Global professional sports market = $ 145 billion
50% of all TV related social media activity is on sports
It's an athlete's world
Share your adventuresCreation of own media(channels)
Create your own brand
Creation of own media(channels)
Who are you?
Who do you connect to?
Why should you?
Get your content strategy working for you
and monetize your platform
Brands and stories
!!
Creating value through !- branding!
- sales!- reach!
- engagement!- impact!
- sponsorships !- advertising!
Case #samenmet
Team #samenmet
Athletes #samenmet
Fans #samenmet
Results: hashtag use > 12.000
Results: engagement > 50%
Just about sports?
It's about passionate people
It's about great adventures
It's about ravenous fans
And the future athlete?
Match data
Training data
Training data
Bio data
Share a hearbeat
DNA
What can we learn from athletes?
Create your own stories
Own your channels
Share your adventures
Build your brand
Be future proof
Harvest your wins
Feel free to follow me: @gijsbregt
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