Utilizing Analytics to Meet Mission Objectives

1

GovDelivery

Utilizing Analytics to Meet Mission Objectives

September 17, 2013

2

It’s NOT About the Like

3

AWARENESS

Finding

PERMISSIONJoining

ORIENTATIONKnowing

ENGAGEMENTConsuming

LEADERSHIPCollaborating

OUTCOMESMission

Objectives

Web:• Increase in

total pages viewed

Email: • Increase in

total email subscribers or community members

Social: • Increase of

total followers and likes

Email:• Increase in

total opens, clicks, and shares

Web:• Increase in

total pages viewed

Online: • Increase in

comments/feedback, event or program registrations, or signups for online services.

Offline: • Increase in

program utilization or event attendance

• Increase in total active collaborators, partners, and trusted messengers advancing mission your behalf

Increases in• Youth Engaged• Flu shots

received• Revenue

collected

Decreases in:• Drop outs• Crime• Doctor visits• Operating costs

You Have to Map and Measure What Matters

4

Members Co-Organizing on FEMA’s Behalf

5

NeighborsforNeighbors.org “SnowCrew” Activity

Challenge: during major snow storms, elderly and disabled neighbors become trapped in their homes and not able to get food, medicine, or services and left anxious.

Opportunity: match neighbors who need assistance shoveling to those nearby who can and want to help them.

Our Role: in partnership with SeeClickFix we developed an online process and promoted to members to drive adoption.

Impacts: elderly and disabled residents got dug out and where able to get food, medicine, and services needed.

SnowCrew: Expanding the Role of Neighbors

6

Unexpected Result: Addressing Symptom not Problem

7

Where I am. When I Want. How I Choose

8

Joseph PorcelliDirector, Engagement Services

202-407-7461Joseph.Porcelli@GovDelivery.com

@JosephPorcelli

Let’s Stay in Touch!