Bus 336-Team 3

*Success Stories Utilizing Analytics

Chris GarrisonArkadiy GazaryanTrevor OppsAaron Meyer

*Google Analytics *What is Google Analytics?

• Analysis Tools• Monitor traffic to your

Website.

• Content Analysis• Determine what links

bring consumers to your Website.

• Advertising Analysis• Determine what

Ads consumers are clicking.

*How do I manage the Data *The dashboard

*Success Stories Started From Home*Matt Miller MobileDemand

• MobileDemand uses Google AdWords and Analytics to deliver 90% of its leads and reduce monthly advertising costs by 56%“

• in our ad text, we highlight our tablets’ unique features, convenient slate style, integrated numeric keypad, and credit card readers.”

• Since we started using AdWords, our site traffic has increased 500 percent

“We knew we’d made it big when Disney contacted us,” Matt remembers. “Sure enough, they’d found us through a Google search.

*Success Stories Started From Home

II*People said Douglas Twiddy was crazy when he started renting vacation homes in the Outer Banks community of Duck, North Carolina. • Twiddy shifted its

focus to driving traffic to its website “We started with the simple question: how do people find us on the web?”

• “If somebody’s going on vacation, the first place they search is Google.

• shortly after Twiddy began advertising online with Google AdWords™.

Twiddy used Google AdWords and Google Analytics to transform the way it does business and boost its percentage of bookings made online by 50% in the past year.

*How Google Analytics Can Help

• Where is traffic coming from

• Drill down into the data

• What Advertisements are effective

• What Social pages are consumers visiting

• What Content are visitors reading

Radwell International, Inc

*Business Success Story

Radwell Family

* http://www.plccenter.com/en-US/Services/Repair

* HUGE EBAYER

* SUCCESS

http://www.plccenter.com/

*Daimler Fleetline

*Daimler Bus

*What they do?

*Fuel Consumption

*Maintenance Costs

*Driver Downtime

*These are London’s version of the Greyhound bus.

*Tracking Devices

*Inputed a Chip in each of the buses to determine the amount of usage

*https://engage.vevent.com/index.jsp?seid=43663&eid=556

*What they did?

*Reduced Fuel Consumption

*Fixed repairs before they happened

*Logistics became more efficient

*Had a chip in car that let them know driver downtime that abided by law

*Now?

*Reduced fuel consumption by 58%

*Became 30% more timely by efficiency of delivering goods

*Only had 1 law violation in the last year

*Government Uses

*The Animal and Plant Health Inspection Service (APHIS)

*Applied IBM Cognos Business Intelligence

*Reduced need to manually gather, process, format and distribute data

*Analytics in Exports

Farmer Application

Farm and Commodity Inspection

Certificate Issuance

*Import Inspection Benefits

*Emergency Action Notification

*Inspections and instructs on proper handling

*350 possible recipients