How ADAM Digital Asset Management Helps Retailers Improve Omnichannel Engagement

How ADAM Helps Retailers Improve

Omnichannel Engagement

ADAM for Retail What is ADAM?

How ADAM Helps Retailers Improve:

Omnichannel Customer Engagement

Marketing Cost Effectiveness

How 4 Innovative Retailers Use ADAM

What is ADAM?

ADAM is

&Digital Asset Management (DAM) Product Content Management (PCM)

Vendor Landscape: Digital Asset Management, 2016 - Cloud, Convergence, and Analytics Will Disrupt The Market, Forrester Research, Inc., February 19, 2016.

DAM solutions are the content repository for customer-facing interactive content. They help prepare and serve content to specific delivery solutions (e.g., web content management [WCM], commerce platforms, and ad serving) that focus on contextual delivery across customer touchpoints.

What is Digital Asset Management (DAM)?

How long will it take you to find something?

Is it the right version?

How do we ensure our assets are consistent and leveraged

across all channels?

Do we have the rights to use this imagery?

Are the regions using the messaging and assets they’re supposed to?

We struggle to manage high volume of assets in multiple

file formats

How do we ensure digital assets are meeting regulatory

compliance needs?

How do we use assets across countries to reduce cost, while

allowing localization?

How do we get products to market faster?

How do we improve the efficiency of creative processes?

The Forrester Wave™: Product Information Management (PIM), Q2 2014, Forrester Research,

Inc., May 21, 2014.

Business users need an application that maintains catalogs, bringing together the attributes of products with merchandising elements such as images, video, audio, descriptions, and bundles.

What is Product Content Management (PCM)?

7

Is the product content up to date?

How do we ensure our productshave enough information to

convince a consumer?

How fast can we deliver our product content and

marketing on the latest technology?

How do we ensure product content is meeting regulatory

compliance needs?

How do we ensure that product content is consistent and

localized?

How do we get products to market faster?

How do we get products released to market faster?

ADAM Products:Creating the Digital Identity of Products

It’s not about having product information, it’s about making it relevant and ubiquitous

Why Do Retailers Need ADAM?

“Navigating the New Digital Divide”, Deloitte, May 2015.

Mobile devices used before or during shopping trips influenced nearly $1 trillion -or 28% - of in-store sales in the U.S.

Digital Engagement Impacts In-Store Sales

“Polishing Up Your Products — Why PIM

Really Matters”, Forrester, November 2014.

71% of US online adults who research products online use product information e.g. social ratings, reviews, digital assets and editorial content

Product Content is Persuasive

“The Role of Visual Media in Impactful Brand Storytelling”, CMO Council, August

2015.

65% of senior marketing execs believe visual assets are core to how their brand story is communicated

Digital Assets Help Build Brand Experiences

“Making the Case for Digital Asset Management in Retail”, Ovum, August

2015.

38% of respondents’ employees spend between 5 and 10 hours per weeksearching for digital assets

Lost Productivity Is a Waste of Time

5 Ways ADAM Helps RetailersImprove Omnichannel Engagement

Provide Innovative Shopping Experiences

Adopt and manage content across the latest formats such as interactive digital signage, augmented reality, 360⁰ video and more.

Image source: http://www.psfk.com/2013/03/interactive-retail-display-trends.html

Synchronize Customer Journeys

Publish consistent brand content and accurate product info across channelsProvide seamless customer experiences to digital and in-store shoppers

Go GlocalTranslate marketing assets for different geographies and languages

Offer consumers targeted and relevant offers

Launch Campaigns & New Products Faster

Quickly build product bundles and collections

Share digital assets customers want, on their preferred channel

Support Brand Loyalty Initiatives

Attract new and returning shoppers with visually

engaging content

Promote interactive conversations about your products with consumers

across channels

Image source: mycustomer.com

3 Ways ADAM Helps RetailersImprove Marketing Cost Effectiveness

Improve Collaboration & Productivity Centralize digital assets and product

content in 1 consolidated solution

Easily search for, find, reuse and manage existing content

Eliminate time and money spent duplicating creative assets

Workflows shorten creative review cycles

Share approved assets with internal and external teams

Protect Brand Investments

Avoid costly errors of publishing unapproved, unlicensed or outdated marketing content Manage digital asset usage rights and

expirations in real-time

Role-based permissions control individual, user and group level access to content

Integrate with Your Marketing Technology Ecosystem

Integrations include: hybris, Teradata, Sitecore, Marketo, Adobe Creative Cloud, PIM, PLM, ERP, CRM, SharePoint and more

Open architecture: connect to other systems through our REST API

How 4 Innovative Retailers Use ADAM

Unleashing assets of fun

Reduce Operational CostsPortal for e-retailersChannel enablement

From push to pull

Time-to-Market ImprovementCreative lifecycle management

Create, collaborate, retouchFrom handovers to workflow

Organizational AlignmentCorporate repository

Brand qualityFrom silos to single source

Experiences to remember

LUXOTTICA Delivery of high quality product images Make media assets more findable Control cost Multi brand consistency Manage internal and external rights

Assembling assets with ease

IKEA Central storage and distribution solution All products, assets and publications All media types Massive global enterprise requirements

Wearing a brand in style

PANDORA Product Lifecycle Management Global go-to-market business model Product & pricing variations Multiple channels and PoS

Summary: ADAM Helps Retailers Improve Omnichannel

Engagement Provide innovative

shopping experiences Synchronize customer

journeys Go glocal Launch campaigns and

products faster Strengthen brand loyalty

Marketing Cost Effectiveness Enhance collaboration

and productivity

Protect brand investments

Integrate with your marketing technology ecosystem

www.adamsoftware.net

info@adamsoftware.net

@ADAMSoftware

www.youtube.com/AdamSoftware