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League of Legends
• Extreme replayability
• Team-based gameplay Multiplayer Online Battle
Arena
• Accessible product
Estimated Revenue
0.05
0.231
0.624
1
1.6
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2010 2011 2012 2013 2014 2015
Billions, USD
Ten Years of Riot
2006•Founded, Los Angeles
2009
•LoL is launched
•~10 thousand monthly
2011
•Purchased by Tencent
•World Championship
•11.5 million monthly
2012• 32 million monthly
2014• 67 million monthly
2016
• Acquired Radiant Entertainment
• 100 million monthly
Secret Sauce• The Manifesto: “Player
Experience First” Reddit
Blogging about EVERYTHING
• “Take Play Seriously” Hiring requirements
“I play video games at work”
• Free-to-play model One-of-a-kind
Not greedy enough?
Challenging Convention
• Ease of access
• Continual, player-focused development
• The heck is esports??
CompetitionGame Free to Play Play With
Friends
Major
Updates
Customer
Dialogue
First-party
Professional
League
League of Milking• How long can one game last?
Commitment to players is repaid
Riot Games, plural?
• Esports are a thing now? Big names around world think so
Sources• http://www.businessinsider.com/digital-100?op=1/#-riot-games-51
• http://www.pcgamer.com/league-of-legends-has-made-almost-1-billion-in-microtransactions/
• http://www.riotgames.com/articles/20140711/1322/league-players-reach-new-heights-2014
• https://dotesports.com/league-of-legends/league-of-legends-2015-revenue-2839
• https://www.penny-arcade.com/comic/2011/06/10/unbeatable-value
• http://www.riotgames.com/riot-manifesto
• http://www.riftherald.com/na-lcs/2016/9/27/13074352/team-liquid-sold-magic-johnson-ted-leonsis-investment-group
• http://www.riotgames.com/asset-kit/league-of-legends
• http://www.gamesindustry.biz/articles/2014-08-11-if-they-let-me-change-league-of-legends-i-could-double-its-revenue
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