Justin Fan (jussnfan)

Can a video game solve a “problem”?Maybe, maybe not.

League of Legends

• Extreme replayability

• Team-based gameplay Multiplayer Online Battle

Arena

• Accessible product

Estimated Revenue

0.05

0.231

0.624

1

1.6

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2010 2011 2012 2013 2014 2015

Billions, USD

Free To Play?

So Free. Credit: https://www.penny-arcade.com/comic/2011/06/10/unbeatable-value

Ten Years of Riot

2006•Founded, Los Angeles

2009

•LoL is launched

•~10 thousand monthly

2011

•Purchased by Tencent

•World Championship

•11.5 million monthly

2012• 32 million monthly

2014• 67 million monthly

2016

• Acquired Radiant Entertainment

• 100 million monthly

Secret Sauce• The Manifesto: “Player

Experience First” Reddit

Blogging about EVERYTHING

• “Take Play Seriously” Hiring requirements

“I play video games at work”

• Free-to-play model One-of-a-kind

Not greedy enough?

Challenging Convention

• Ease of access

• Continual, player-focused development

• The heck is esports??

CompetitionGame Free to Play Play With

Friends

Major

Updates

Customer

Dialogue

First-party

Professional

League

League of Milking• How long can one game last?

Commitment to players is repaid

Riot Games, plural?

• Esports are a thing now? Big names around world think so

Sources• http://www.businessinsider.com/digital-100?op=1/#-riot-games-51

• http://www.pcgamer.com/league-of-legends-has-made-almost-1-billion-in-microtransactions/

• http://www.riotgames.com/articles/20140711/1322/league-players-reach-new-heights-2014

• https://dotesports.com/league-of-legends/league-of-legends-2015-revenue-2839

• https://www.penny-arcade.com/comic/2011/06/10/unbeatable-value

• http://www.riotgames.com/riot-manifesto

• http://www.riftherald.com/na-lcs/2016/9/27/13074352/team-liquid-sold-magic-johnson-ted-leonsis-investment-group

• http://www.riotgames.com/asset-kit/league-of-legends

• http://www.gamesindustry.biz/articles/2014-08-11-if-they-let-me-change-league-of-legends-i-could-double-its-revenue