Building Your Big Data Infrastructure Culture

Building Your Big Data Infrastructure Culture

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The New Data Economy

Our economy is more data-driven than ever before…

Source: Data-Driven Marketing Institute

The New Data Economy

THOMAS FREYPREDICTS:50% of

Fortune 500 Companies will

Disappearby 2030

“Data is the new oil. We need to find it, extract it, refine it, distribute it and monetize it.”

David Buckingham

Where are we today?

Data Explosion

The Connected World

Predictive Analytics Differentiator

68% of organizations who use predictive analytics have realized a competitive advantage

With real-time predictive analytics you can make sure your company doesn't miss its window of opportunity

By 2015, 50% of all companies will have a Chief Data/Science Officer

The top 5 sources of data tapped for predictive analytics

68% 55% 51%

67% 54%

SALES

MARKETING

CUSTOMER

PRODUCT

FINANCIAL

ALL ABOVE DATA RELATESDIRECTLY TO REVENUE

Source: Ventana Research, Predictive Analytics: Improving Performance by Making the Future More Visible, Benchmark Research, 2012

Analytics Spectrum

The Potential of Big Data

Big Data Use Cases

Perfect Poker

Big Data Pain Points and Solutions

What’s holding us back?

Constraints

And, It Can Get Messy…

Sensors

Applications

Logs

Location/GPS

Mobile Devices

Storage(All other storage, i.e. internal DAS)

Content Repositories

Shared StorageInfrastructure

Storage File Systems

Data Management

Analytics

Applications

Reporting/Dashboard/Visualization

ETL

OLAP

OLTP

Other Data Sources

OLAPETL

Storage DataManagement

Where do I start?

Big Data & Analytics as a Service

DATA DECISION

Big

Data Tam

ers

Decisio

n S

cientists

Inn

ovato

rs

Ind

ustry E

xperts

Ind

ustry E

xperts

DNA: Data to Decisions

Indust

ry E

xpert

s

Big

Data

Tam

ers

Deci

sion S

cienti

sts

Indust

ry E

xpert

s

Innovato

rs

Summary: The Data to Decisions Journey

Data is a strategic

asset, resolve to monetize it.

Don’t get held back by the complexity and the constraints: Focus on the business

problem and get the help needed.

Move from descriptive to predictive analytics and

reap the benefits of big data.

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