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Building Your Big Data Infrastructure Culture
©2015 CenturyLink. All Rights Reserved. Services not available everywhere. The CenturyLink mark, pathways logo and certain CenturyLink product names are the property of CenturyLink. All other marks are the property of their respective owners.
The New Data Economy
Our economy is more data-driven than ever before…
Source: Data-Driven Marketing Institute
The New Data Economy
THOMAS FREYPREDICTS:50% of
Fortune 500 Companies will
Disappearby 2030
“Data is the new oil. We need to find it, extract it, refine it, distribute it and monetize it.”
David Buckingham
Where are we today?
Data Explosion
The Connected World
Predictive Analytics Differentiator
68% of organizations who use predictive analytics have realized a competitive advantage
With real-time predictive analytics you can make sure your company doesn't miss its window of opportunity
By 2015, 50% of all companies will have a Chief Data/Science Officer
The top 5 sources of data tapped for predictive analytics
68% 55% 51%
67% 54%
SALES
MARKETING
CUSTOMER
PRODUCT
FINANCIAL
ALL ABOVE DATA RELATESDIRECTLY TO REVENUE
Source: Ventana Research, Predictive Analytics: Improving Performance by Making the Future More Visible, Benchmark Research, 2012
Analytics Spectrum
The Potential of Big Data
Big Data Use Cases
Perfect Poker
Big Data Pain Points and Solutions
What’s holding us back?
Constraints
And, It Can Get Messy…
Sensors
Applications
Logs
Location/GPS
Mobile Devices
Storage(All other storage, i.e. internal DAS)
Content Repositories
Shared StorageInfrastructure
Storage File Systems
Data Management
Analytics
Applications
Reporting/Dashboard/Visualization
ETL
OLAP
OLTP
Other Data Sources
OLAPETL
Storage DataManagement
Where do I start?
Big Data & Analytics as a Service
DATA DECISION
Big
Data Tam
ers
Decisio
n S
cientists
Inn
ovato
rs
Ind
ustry E
xperts
Ind
ustry E
xperts
DNA: Data to Decisions
Indust
ry E
xpert
s
Big
Data
Tam
ers
Deci
sion S
cienti
sts
Indust
ry E
xpert
s
Innovato
rs
Summary: The Data to Decisions Journey
Data is a strategic
asset, resolve to monetize it.
Don’t get held back by the complexity and the constraints: Focus on the business
problem and get the help needed.
Move from descriptive to predictive analytics and
reap the benefits of big data.
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