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Building Your Big Data Infrastructure Culture enturyLink. All Rights Reserved. s not available everywhere. turyLink mark, pathways logo and certain CenturyLink product names are the y of CenturyLink. er marks are the property of their respective owners.

Building Your Big Data Infrastructure Culture

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Page 1: Building Your Big Data Infrastructure Culture

Building Your Big Data Infrastructure Culture

©2015 CenturyLink. All Rights Reserved. Services not available everywhere. The CenturyLink mark, pathways logo and certain CenturyLink product names are the property of CenturyLink. All other marks are the property of their respective owners.

Page 2: Building Your Big Data Infrastructure Culture

The New Data Economy

Page 3: Building Your Big Data Infrastructure Culture

Our economy is more data-driven than ever before…

Source: Data-Driven Marketing Institute

The New Data Economy

THOMAS FREYPREDICTS:50% of

Fortune 500 Companies will

Disappearby 2030

“Data is the new oil. We need to find it, extract it, refine it, distribute it and monetize it.”

David Buckingham

Page 4: Building Your Big Data Infrastructure Culture

Where are we today?

Page 5: Building Your Big Data Infrastructure Culture

Data Explosion

Page 6: Building Your Big Data Infrastructure Culture

The Connected World

Page 7: Building Your Big Data Infrastructure Culture

Predictive Analytics Differentiator

68% of organizations who use predictive analytics have realized a competitive advantage

With real-time predictive analytics you can make sure your company doesn't miss its window of opportunity

By 2015, 50% of all companies will have a Chief Data/Science Officer

The top 5 sources of data tapped for predictive analytics

68% 55% 51%

67% 54%

SALES

MARKETING

CUSTOMER

PRODUCT

FINANCIAL

ALL ABOVE DATA RELATESDIRECTLY TO REVENUE

Source: Ventana Research, Predictive Analytics: Improving Performance by Making the Future More Visible, Benchmark Research, 2012

Page 8: Building Your Big Data Infrastructure Culture

Analytics Spectrum

Page 9: Building Your Big Data Infrastructure Culture

The Potential of Big Data

Page 10: Building Your Big Data Infrastructure Culture

Big Data Use Cases

Page 11: Building Your Big Data Infrastructure Culture

Perfect Poker

Page 12: Building Your Big Data Infrastructure Culture

Big Data Pain Points and Solutions

Page 13: Building Your Big Data Infrastructure Culture

What’s holding us back?

Page 14: Building Your Big Data Infrastructure Culture

Constraints

Page 15: Building Your Big Data Infrastructure Culture

And, It Can Get Messy…

Sensors

Applications

Logs

Location/GPS

Mobile Devices

Storage(All other storage, i.e. internal DAS)

Content Repositories

Shared StorageInfrastructure

Storage File Systems

Data Management

Analytics

Applications

Reporting/Dashboard/Visualization

ETL

OLAP

OLTP

Other Data Sources

OLAPETL

Storage DataManagement

Page 16: Building Your Big Data Infrastructure Culture

Where do I start?

Page 17: Building Your Big Data Infrastructure Culture

Big Data & Analytics as a Service

Page 18: Building Your Big Data Infrastructure Culture

DATA DECISION

Big

Data Tam

ers

Decisio

n S

cientists

Inn

ovato

rs

Ind

ustry E

xperts

Ind

ustry E

xperts

DNA: Data to Decisions

Indust

ry E

xpert

s

Big

Data

Tam

ers

Deci

sion S

cienti

sts

Indust

ry E

xpert

s

Innovato

rs

Page 19: Building Your Big Data Infrastructure Culture

Summary: The Data to Decisions Journey

Data is a strategic

asset, resolve to monetize it.

Don’t get held back by the complexity and the constraints: Focus on the business

problem and get the help needed.

Move from descriptive to predictive analytics and

reap the benefits of big data.

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Page 20: Building Your Big Data Infrastructure Culture

CenturyLink: A Partner You Can Depend On

Page 21: Building Your Big Data Infrastructure Culture