Understanding the Icarus Flight of Flappy Bird

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Many think FlappyBird was a fluke. Something Dong Nguyen came up with on the fly. In actuality, Nguyen, leveraged well known best practices and game psychology to create a blockbuster.

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Lessons from a Phenomenon Ramya Gogineni

50 million downloads$50k/day ad revenue

Top spot in both Android and iPhone app stores for

free apps.

How the [explicative] did Flappy Bird become so successful?

The Best Artists Steal

Picasso

Don’t falsely conflate disruptive

innovation with technically radical

innovation. Venkatesh Rao

Radio, Walkman, Internet, Napster, Ipod

Braun T3 Pocket Radio 1958 Apple iPod 2001Sony Walkman 1979

Cash Only No More: Sell Anywhere

Understand the Problem, Understand the User

The Art of Game Design

No story

Game mechanics are difficult but simple

Game is perfectly suited to the technology at hand

Aesthetics are pleasing

Resonance: Stand for something bigger, something that touches your customers deeply

The Art of Game Design

“The hardest part is you have to make something different to make any sense. I’m trying to make something different.” Nguyen Ha Dong

Say no more than you say yes

Steve Jobs

Millennials prefer a boost to self-esteem over sex, food, drinking, and pretty much any other pleasurable outlet – Journal of Personality

“the first guy through the wall – it always gets bloody, always”

Moneyball

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